Project Management

HND

CLASSIFICATION: 2 - Internal or Non-Confidential

 SWOT
SWOT analysis (or SWOT matrix) is a strategic
planning technique used to help a person or
organization identify Strengths, Weaknesses,
Opportunities, and Threats related to project
planning this could relate to your organisation or
you personally.

CLASSIFICATION: 2 - Internal or Non-Confidential

 Strengths
Characteristics of the business, individual or project that give it an
advantage over others.
This could include
• Expertise
• Experience
• Qualifications
• Facilities
• Equipment
• Finance

CLASSIFICATION: 2 - Internal or Non-Confidential

 Weaknesses
Characteristics that place the individual, business or project at a
disadvantage relative to others.
This could include
• A lack of expertise and experience
• Not possessing appropriate qualifications
• Poor facilities
• Equipment Issues
• Unreliable Finance
• A Global Pandemic

CLASSIFICATION: 2 - Internal or Non-Confidential

 Opportunities
Elements in the environment that the business or project could
exploit to its advantage.
This could include
• Government initiatives (emphasis on a particular sector i.e. fishing)
• New markets (Expanding economies such as India and China)
• Trade deals (post Brexit expansion of trade)
• New technology (improved efficiency and effectiveness)

CLASSIFICATION: 2 - Internal or Non-Confidential

 Threats
Elements in the environment that could cause trouble for the
business or project.
These could include
• Recession (shrinking economies, less imports and exports)
• A reduction of demand (outdated or obsolete products)
• New technology (reduction of personnel)
• Legislation (carbon neutrality or trade restrictions)
• Financial (cash flow problems or time penalties)

CLASSIFICATION: 2 - Internal or Non-Confidential

 Activity
On the next slide is a simple SWOT analysis that I have part completed
based on my experience of you.

Reflecting on your chosen career, complete the reminder of the

analyses in relation to your ambitions for the next 5 years.

Take a screen shot and email it to me and I’ll give you some feedback.

CLASSIFICATION: 2 - Internal or Non-Confidential

 SWOT Analysis

Strengths Weaknesses

 
L3 Engineering Qualification • Lack of jobs in the maritime sector.
  • Needing experience to get a job, needing a job to
L2 Practical Qualification get experience.
 
2 Sea Phase Experience
 

Opportunities Threats

• Bigger ships (cruise/tankers) requiring more •  Automation of ships, making officers redundant.
officers. • Low demand for British seafarers in other sectors
• High demand for British seafarers in the cruse, of the industry such as container shipping.
yacht and LNG industry

CLASSIFICATION: 2 - Internal or Non-Confidential

 Internal and External Factors

SWOT analysis aims to identify the key internal and external factors
seen as important to achieving an objective. SWOT analysis groups key
pieces of information into two main categories

• Internal factors: the strengths and weaknesses internal to the

organization
• External factors: the opportunities and threats presented by the
environment external to the organization

CLASSIFICATION: 2 - Internal or Non-Confidential

Any questions?

CLASSIFICATION: 2 - Internal or Non-Confidential