Professional Documents
Culture Documents
Process
Robots to the Rescue
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Importance of Problem Statement
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Innovation and Creativity
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Innovation and Creativity
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Innovation and Creativity
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Just how many ideas do we need?
Design Test
Concept
generation
cycle
Approximately 1
in every 50
ideas make it
into the market
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Concept Generation 1:
Objective Tree
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Concept Generation 2:
PCC - Pairwise Comparison
Chart
Easily Simple Overall
Goals Fast Controllable Assembly Light Weight Cost Efficient Safe Durable Ranking
Fast 0 0 1 0 0 0 1
Easily
Controllable 1 1 1 1 1 1 6
Simple
Assembly 1 0 1 1 1 1 5
Light Weight 0 0 0 1 1 1 3
Cost Efficient 1 0 0 0 0 1 2
Safe 1 0 0 0 1 1 3
Durable 1 0 0 0 0 0 1
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 3:
Morph Chart
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Concept Generation 4:
Almost-gallery method
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Concept Generation 4:
Gallery Method
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Concept Generation 4:
Gallery Method
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Concept Generation 4:
Gallery Method
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Concept Generation 5:
Black Box & Glass Box Method
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• Concept generation Slide 2
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Conclusion
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Reference list
● Dym, C L, Little, P & Orwin, E J, 2014, Engineering Design: A Project-Based Introduction, 4th edn., John Wiley & Sons, Inc.,
Hoboken, New Jersey.
● Attanayake, J & Quigley, M 2021, Pursuit – University of Melbourne, accessed 27 September 2021,
<https://pursuit.unimelb.edu.au/articles/q-amp-a-4-things-you-need-to-know-about-victoria-s-earthquake>.
● Walker, J 2019, Emerj – Artificial Intelligence Research, accessed 27 September 2021, <https://emerj.com/ai-sector-
overviews/search-and-rescue-robots-current-applications/>.
● Kapkın, E and Joines, S, 2006, “The Design Brief as a Creativity Catalyst in Design Education: Priming through Problem
Statement”, International Journal of Art and Design Education, pp. 126-145, accessed 3 October 2021, from John Wiley & Sons,
Ltd, Issue 1, ISSN; 1476-8062.
● Nobel, M, 2013, Department of Electrical and Computer Engineering, Tufts University, accessed 7 October 2021,
<http://sites.tufts.edu/eeseniordesignhandbook/2013/product-concept-generation/>.
● Johnson, B. R. (2016). Design Computing: An Overview of an Emergent Field. United Kingdom: Taylor & Francis.
● Klein, T., Knaack, U. (2008). The Future Envelope 1: A Multidisciplinary Approach. Netherlands: IOS Press.