Supporting Idea 1
Introduce the first
Topic Sentence
Topic: Advertising
Controlling Idea: benefits
of advertising
oncluding Sen.
. paraphrasing the topic sentence
nd the supporting ideas
. Writer’s opinion, advice or
uggestion (optional)
benefit of advertising:
getting information
Advertising is beneficial for several reasons. To begin with, advertising provides
people with information about the products they want to purchase. When people How?
How do people get information through
want to buy something such as a new mobile phone or a new notebook, they can advertisements?  Explain
learn about the qualities of the products they need and find out where they can get
Supporting Idea 2
the best price through advertising. Moreover, advertising contributes to the Introduce the second benefit of advertising: fi
entertainment industry financially. Even though many people feel annoyed by support for the entertainment industry
commercials during their favourite TV shows, without advertisements, they probably How?
How does advertising contribute to the enterta
wouldn’t be able to watch them. Advertisements enable producers to earn significant industry financially? Explain.
amounts of money and to pay for all the work which is done to make TV and radio
shows go on. Thirdly, advertisements can function as public service announcements
Supporting Idea 3
which warn people about issues like public health and safety. That is, advertisements Introduce the third benefit of advertising: public
announcements.
that contain public service announcements create opportunities to help raise people’s
awareness about issues like diseases or earthquakes. For instance, the Turkish
government has been running a number of advertisements about the harmful effects How?
of smoking on people’s health. In this way, people can become more aware of the How does advertising
function as public
problems and take necessary safety measures. In brief, it is clear that there are many service announcements?
Explain.
benefits of advertising.