and the supporting ideas 2. Writer’s opinion, advice or suggestion (optional)
Supporting Idea 2 Introduce the second benefit of advertising: financial support for the entertainment Supporting Idea 1 industry
Introduce the first benefit of advertising: Topic Sentence getting information Topic: Advertising How? Controlling Idea: benefits How? How do people get of advertising How does advertising information through function as public advertisements? Explain service announcements? Supporting Idea 3 Explain. Introduce the third benefit of advertising: public service announcements. How? How does advertising contribute to the entertainment industry financially? Explain. Advertising is beneficial for several reasons. To begin with, advertising provides people with information about the products they want to purchase. When people want to buy something such as a new mobile phone or a new notebook, they can learn about the qualities of the products they need and find out where they can get the best price through advertising. Moreover, advertising contributes to the entertainment industry financially. Even though many people feel annoyed by commercials during their favourite TV shows, without advertisements, they probably wouldn’t be able to watch them. Advertisements enable producers to earn significant amounts of money and to pay for all the work which is done to make TV and radio shows go on. Thirdly, advertisements can function as public service announcements which warn people about issues like public health and safety. That is, advertisements that contain public service announcements create opportunities to help raise people’s awareness about issues like diseases or earthquakes. For instance, the Turkish government has been running a number of advertisements about the harmful effects of smoking on people’s health. In this way, people can become more aware of the problems and take necessary safety measures. In brief, it is clear that there are many benefits of advertising.