PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE

(Batch 2020 – 2022)

Summer Internship Project on

 A study of Marketing through social media 
Building Client Outreach & Interest with special reference to mentorboxx

Faculty Mentor: Dr. ABHISHEK Submitted By: AALOK GHOSH

PRATAP SINGH SACHAN Class- MBA – IB - II Semester Sec.A
Scholar
No.1121413141
 INTRODUCTION

mentorboxx is an ed-tech company that creates an online learning ecosystem for students
and professionals. The company allows students, graduates, young professionals,
entrepreneurs and anyone with the curiosity to learn to create an online learning
ecosystem that fits their needs and industry demands. Correspondingly, mentorboxx is a
marketplace where learned individuals or subject matter experts are able to coach
younger, inspired minds in their own fields.
mentorboxx is a melting pot of counter solutions to all the problems that exist in the
education system. mentorboxx provides you with One-to-One Mentorship, Practical
assessments, Certified Projects and Guaranteed Internship opportunities – all of this
designed and validated by industry experts.
 mentorboxx is an e-Learning platform which is a start-up company founded in 2020
headquarters at Gurugram Haryana.
 this platform comes under the category of reskilling and online certificate.
 mentorboxx is mostly an extension of unschool which is also one of the major e-Learning
platform India.
 mentorboxx provides more than hundred courses in technical, management and arts subjects.
 OBJECTIVE

 market research to identify the target market for products.

 marketing conducting event, activities, quizzes, marketing campaign in your

campus community your network to arouse enthusiasm amongst students.

 market expansion and market penetration to getting student to buy the courses.

 driving sales utilizing the strong presence of the brand stabilized by extension
initiative and closure of sales.
 ROLES AND RESPONSIBILITIES

 Identifying ways of promotion and advertising

 Displaying Ads

 Measuring Return on investment

 Make a client base

 Tell them about products

 Convince them for permanent customer

 STRENGTH OF THE ORGANISATION

• Diverse Products – mentorboxx offers different varieties of products. Content is

available in all type of formats like visuals and theories as well They provide a wide
variety of options to students.
• High Customer Retention – mentorboxx is great in students engagement into any study
material. 
• Acquisition of competitor (unschool ) – mentorboxx is working with unschool to
provide better services.
• Customer Loyalty – Customers are loyal towards the company because of the good
quality products and services.
 WEAKNESS OF THE ORGANIZATION

• Low Return on Investment – Even when the company has strong balance
sheet, the return on investment is low due to high expenses which it has to
incur.
• Bad Reviews – There is two sides of each coin. So, along with positive
reviews there are also negative reviews by many customers who are not
satisfied with the service and find it expensive.
• This being an era of online education, more and more companies are
coming in this sector. So, there is always a threat of competitors and its
strategies.
 FINDINGS
 The communication chain of the company is not stable every time we get communication
from email it will be challenging to identify whether it came from a company or not.
 the company's website has a lot of room for improvement and maintain and many things
are missing from the website which is very important like about the company promo code
Column on the course page many hyperlinks which won’t work etc.
 the company pricing Policy was not subtle it changes from time to time making it very
difficult to convince the customers to buy the courses.
 As the Unschool is one who is providing the courses sometimes it is tough for customer to
get in contact with their session mentor.
 As the employers count is very low it is becoming very tough for them to maintain contact
with them in some cases interns can’t meet their mentor for whole week which will result
in losing some sales also.
 LEARNING FORM INTERNSHIP

• Time management and Responsibility It helps to learn and manage your time better by
maintaining a balance between our work life and personal life. Internship experience makes us
more responsible and accountable for what decisions we make and how to execute.
• Learnt how to create an efficient marketing campaign.
• Get to know about challenges and opportunities for digital marketing in India.
• Digital marketing work is all about teamwork and it always try to give the best out of all.
• Time management is the big management lesson I have learnt as make individual more divert to
words it work.
• How to do a formal communication, the way how to communicate with each level of management
to get work done
• To increase the followers in social media one should create interactive posts which are creative
and adding small games, brain teasers will improve followers.
 SUGGESTION

 the company have to develop a website into more interactive and more info on
the company
 add more free demo sessions to give basic gist of the courses provided so that
customers can know what company can provide.
 The sale tracking Technology should be improved a lot as intern are supposed to
provide screenshots of the sale, which sometimes will be difficult to acquire as
the screenshot option is disabled on the mobile website.
 The company should hire a permanent employee as core member rather than
depending totally on interns.
 Has to improve more digital presence.
 CONCLUSION

I have learnt a lot during my internship period about the digital marketing . This
particular internship increased my knowledge and made me learn new things. It
was great to work with mentorboxx We Grow as an intern. I improved my
knowledge. My internship was for short period of time but I can say that it will
be really helpful for me in the future. mentorboxx is still in its growth stage and
year-on-year they are expanding not only in terms of customers but also the
services they provide. I feel very grateful to have this dynamic working
experience with mentorboxx which has opened the doors for me into the future of
marketing.
THANK YOU