leveraging data to derive competitive

advantage …

M.P.Saranya
 If you are interested in Analytics,
 Well and good proceed 

 If NOT interested,
 Itstill pays to know a few things and remember
what you learnt in QT(oh yes!!!) so that analytics
folks( am sure you would come across’em
eventually) don’t take you for a ride! 
 Finance
 Risk Management Analytics for all financial products
e.g. Amex
 I-banking use very high end analytics
 Marketing Analytics
 Market Research – consumer insights/preferences
 Targeted campaigns and analyses
 Retail Analytics
 Shelf space optimization
 Supply Chain Analytics
 Inventory Management
 Web Analytics
 companieslike AOL use their traffic data to analyze
how e-businesses are performing
 Business Intelligence Systems
 Several technology and IT companies have
developed or in the process of developing
business intelligence softwares
 These softwares are mostly helpful with the
following utilities
 Regular report generation – e.g. Customer risk score
report using an already developed statistical model
where risk score= fn( income, family size, occupation,
age etc)
 Softwares like spotfire help us make graphs and
understand our current position as against competitors
e.g. a leading pharmaceutical company wants to know
how its product is performing by region, sub-regions
etc
 Analytics Projects
 Analyses
 Statistical modeling and implementation
 This is what we learnt in out QT classes. We can build regression
models and help the clients implement and use them
 Segmentation
 Segment your customer based on risk score and target them differently
 CHAID/CART/cluster analysis
 Softwares are normally used for segmentation
•Accenture •Banks like Citi, HSBC,
•Genpact Amex
•MuSigma •Retail companies like
•Modelytics Target, Tesco
•RedPill (acquired by IBM) •Web Analytics done by
etc Google, AOL, Yahoo etc
•Paypal
 If you are interested in getting into analytics, I
think we have a fair chance to making a switch
to analytics given relevant courses we are taking
(QT). Additionally these are the things that you
can do
 Understand what is the nature of work thoroughly
from your connections, before you get into it
 Take relevant electives like Market Research etc
depending on your interests
 Learn SAS, complete certification. Its not tough!
 Get placecomm invite/make cold calls to analytics
companies/ analytics divisions of companies
Hope I have made sense at least a bit!! 