GE MATRIX -

DABUR
DABUR
The world's largest ayurvedic and natural health care company, Dabur India is building its presence in
the global consumer goods business. The company was founded by S.K. Burman in 1884. It started as
an ayurvedic medicine business in a small pharmacy in eastern Kolkata. In the local language, Burman
was commonly called Daktar Burman (Doctor Burman); the company's name combines the syllables
"da" and "bur."
Today, Dabur India's products are available in more than 60 countries and span categories including
hair care, skin care, health care and food. About 68% of its shares are held by the Burman family,
which lets employees run the show. The company has subsidiaries in countries such as the U.K, Nepal,
Egypt and Turkey; international sales make up 30% of the consolidated total
Dabur India Ltd. engages in the distribution of fast moving consumer goods. It operates through the
following segments: Consumer Care Business, Foods Business and Other. The Consumer Care
Business segment involves in providing home care, personal care and health care. The Foods Business
segment offers packaged fruit juices, beverages and culinary. The Other segment includes guar gum,
pharma and others.