BCG

MATRIX
LUCKY
GOLDSTAR
(LG)
BCG MATRIX
The Boston Consulting group’s product portfolio matrix (BCG matrix) is
designed to help with long-term strategic planning, to help a business
consider growth opportunities by reviewing its portfolio of products to
decide where to invest, to discontinue or develop products. It's also known
as the Growth/Share Matrix.
The Matrix is divided into 4 quadrants based on an analysis of market
growth and relative market share :
1. Dogs: These are products with low growth or market share.
2. Question marks or Problem Child:Products in high growth markets with
low market share.
3. Stars: Products in high growth markets with high market share.
4. Cash cows: Products in low growth markets with high market share
LUCKY GOLDSTAR

The company was originally established in 1958 asGoldstar, producing radios,

TVs, refrigerators, washingmachines, and air conditioners.The L.G group was a
merger of two Korean companiesLucky and Goldstar..Is the second largest
producer of television and thirdlargest producer of mobile phones.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,
South Korea was established inJanuary, 1997 after clearance from the
ForeignInvestment Promotion Board (FIPB).LG set up a state-of-the art
manufacturing facility atGreater Noida, near Delhi, in 1998, with an investment
ofRs 500 CroresIn 2004, LGEIL also up its second Greenfieldmanufacturing
unit in Pune, MaharashtraLG plans to set up Rs 500-cr unit in South.
VisionLG's Vision is to become a worldwideleader in digital that ensures
customersatisfaction through innovative productsand superior
services.MissionTo create value for customers.To respect human dignity.To
become best in its field.
STRATEGIC BUSINESS UNITS OF LG

CONSUMER HOME COMPUTER

MOBILE PHONE
ELECTRONICS APPLIANCES PRODUCTS
LG TELEVISION MARKET SHARE
LG REFRIGERATOR AND LG WASHING MACHINE SHARE

REFRIGERATORS MARKET SHARE FY WASHING MACHINES MARKET SHARE

19-20 FY19-20

LG
LG SAMSUNG
4% SAMSUNG 9% WHIRLPOOL
16% WHIRLPOOL 2% GODREJ
31% 6% 29%
GODREJ HAIER
VIDEOCON 8% IFB
12% OTHERS BOSCH
11% OTHERS

11% 18%
26% 17%
LG COMPUTER MARKET SHARE

PC MARKET SHARE FY 19-20

7%
.30% HP
6%
LENOVO
36% DELL
ASUS
20%
LG
OTHERS

31%
LG MOBILE PHONE MARKET SHARE

MOBILE PHONE MARKET SHARE FY 19-20

XIOMI
1% SAMSUNG
15%
VIVO
35% OPPO
LG
22% OTHERS

27%
BCG MATRIX OF LG

LG
REFRIGERATORS LG
TELEVISION

LG WASHING LG COMPUTER
MACHINE LG MOBILE
PHONE