SIMULATION GAMES

TEAM –PINK, UNIVERSE 2

MAMTHA ESWARI K
MALVINO
MONISHA
 ANALYSIS
• The earnings per share was
negative around -22.80

• Short term debt was high

in last round -90.3 which
reduced the shareholder
return.
 STRATEGY USED

Invested much in Product promotion.

Tried to enter new market segment instead of producing older technologies.

Technology development instead of Features development.

We tried to capture a single market USA, rather focusing on all.

 RIGHT WRONG
• High- Short term debt which we corrected in

• Rather than contract the last round

• Failed to plan plants in Asia
manufacturing, we focused
• High inventory since our pricing is little high
much on in-house production.
• Cash is very low
• No plants was setup in Asia, therefore
logistics cost were high because we have to
meet the demands of Asia from USA.
• Number of plant was high, sold 2 plants in
last round