INTERNATIONAL BUSINESS

Lecturer contacts
 MA. Le Thi Thanh Ngan
 Email: lethithanhngan.cs2@ftu.edu.vn
Textbook and readings
1. International business: A Global Perspective (Marios. I.K)
2. International business: Competing in Global Market (Charles.
Hill)
3. International Human Resource Management: A Multinational
Company Perspective (Monir.H.T)
4. Daniels: international Business
5. Business across culture: Fons Trompenaaas
6. Giáo trình kinh doanh quốc tế: PGS.TS. Nguyễn Thị Hường –
Đại học kinh tế quốc dân
7. Giáo trình kinh doanh quốc tế: TS. Phạm Thị Hồng yến
Learning requirements
 Before class you have to:
• Answer all the review questions which teacher mentioned in the
previous chapter

• Complete the activity and case studies

 In class:
 Grading
Attendance: 10%
Mid-term assignment: 30%
Final exam: 60%
Note:
- You have to meet two following requirements:
- Attendance not less than 75%
- Mid – term test might be over 4
- 25 minutes late equal to absence
 CONTENTS
▪ Chapter 1: Globalization
▪ Chapter 2: National Differences in political situation
▪ Chapter 3: National Differences in Economics environment
▪ Chapter 4: National Differences in Culture environment
▪ Chapter 5: Country Evaluation and Market Selection
▪ Chapter 6: International Business Startegies
▪ Chapter 7: The organizational structure
▪ Chapter 8: Modes of Entries
Chapter 1

International Business

Globalization

Le Thi Thanh Ngan

Ha Noi, Foreign Trade University
Go … Global
 What is
Globalization ?

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de erc
e n on
p
Integration
de ne
e r cti
Int on
Globalization refers to the shift toward a more
integrated and interdependent world economy
(Charles. W. Hill)
Globalization of Markets

…refers to the merging of historically distinct

and separate national markets into one huge
global marketplace

- Falling trade barriers  easier to sell

internationally
-The tastes and preferences of consumers are
converging on some global norms
- Same basic products worldwide

- “German market” or the “American market”,

only the global market
 Globalization of
Production
…refers to the sourcing of goods and services from
locations around the globe to take advantage of
national differences in the cost and quality of
factors of production like land, labor, and capital

- Companies compete more effectively by

lowering their overall cost structure or
improving the quality or functionality of their
product offering
 Why Do We Need
Global Institutions?
• Global institutions
– manage, regulate, and police the global marketplace
– promote the establishment of multinational treaties to
govern the global business system
• General Agreement on Tariffs and Trade (GATT)
• World Trade Organization (WTO)
• International Monetary Fund (IMF)
• World Bank
• United Nations (UN)
• G20
 Drivers of Globalization
-The decline in barriers  free flow of goods, services, and capital. (GATT, WTO)

- The technological changes (productions, telecom, transportation..)

Activity
In your point of view, you choose anti or support
the globalization. Explain.
Support…
- New production and
business opportunities
- New markets, new
production sources
- Lower prices for goods and
services.
- Greater economic growth
- Higher consumer income,
and more jobs
 … Anti
- Firms collapse, job losses
- Wealth - Poverty gap
- Child, women labor
- Environmental degradation
- The cultural imperialism of global
media and MNEs
- Financial crisis
- Country sovereignty