Professional Documents
Culture Documents
Lecturer contacts
MA. Le Thi Thanh Ngan
Email: lethithanhngan.cs2@ftu.edu.vn
Textbook and readings
1. International business: A Global Perspective (Marios. I.K)
2. International business: Competing in Global Market (Charles.
Hill)
3. International Human Resource Management: A Multinational
Company Perspective (Monir.H.T)
4. Daniels: international Business
5. Business across culture: Fons Trompenaaas
6. Giáo trình kinh doanh quốc tế: PGS.TS. Nguyễn Thị Hường –
Đại học kinh tế quốc dân
7. Giáo trình kinh doanh quốc tế: TS. Phạm Thị Hồng yến
Learning requirements
Before class you have to:
• Answer all the review questions which teacher mentioned in the
previous chapter
In class:
Grading
Attendance: 10%
Mid-term assignment: 30%
Final exam: 60%
Note:
-You have to meet two following requirements:
- Attendance not less than 75%
CONTENTS
▪ Chapter 1: Globalization
▪ Chapter 2: National Differences in political situation
▪ Chapter 3: National Differences in Economics environment
▪ Chapter 4: National Differences in Culture environment
▪ Chapter 5: Country Evaluation and Market Selection
▪ Chapter 6: International Business Strategies
▪ Chapter 7: The organizational structure
▪ Chapter 8: Modes of Entries
Chapter 1
International Business
Globalization
Integration
Globalization refers to the shift toward a more
integrated and interdependent world economy
(Charles. W. Hill)
Globalization of Markets