•Assignment 2 : How Technology

And Analytics Help In Improving

Supply Chain Performance.
•Group 12
 KINDS OF BIG DATA WITH DECISION AREAS OF EACH KIND
BIG DATA : BIG DATA CAN BE DEFINED AS A HIGH-VOLUME VELOCITY AND
VARIETY INFORMATION ASSETS THAT DEMAND COST EFFECTIVE INNOVATIVE
FORMS OF INFORMATION PROCESSING FOR ENHANCED INSIGHT AND
DECISION MAKING. SO, IT'S QUITE CLEAR THAT BIG DATA CONTAINS LARGE
AND COMPLEX DATA SETS WHICH NEEDS TO BE PROCESSED TO ANALYZE
VALUABLE INFORMATION
KINDS OF BIG DATA :
1. POINT-OF-SALE DATA:
2. IN STORE DATA:
3. USER-GENERATED CONTENT
 KINDS OF BIG DATA WITH DECISION AREAS OF EACH KIND
1. POS (POINT OF SALES) DATA FORECAST DEMAND, ESTIMATING PRICE ELASTICITY,
MAKING INVENTORY DECISIONS, IMPROVE FORECASTING & INVENTORY
DECISIONS, MULTI PRODUCT DEMAND FORECASTS, FORECASTING DEMANDS IN
CONTEXT OF REVENUE MANAGEMENT, IMPROVE PRE-LAUNCH TESTING OF
MERCHANDISE
2. IN-STORE PATH DATA TRAFFIC COUNTER DATA USED FOR MAKING TACTICAL
DECISIONS LIKE OPTIMISATION OF STAFF, OPERATIONAL DECISIONS LIKE STORE
LAYOUT, FORECASTING CONVERSIONS, IMPROVE AGGREGATE SALE. PATH DATA
USED FOR ASSESSING CUSTOMER INTENT TO FORECAST DEMAND, DECISIONS BASED
ON CUSTOMER BEHAVIOUR, PLANNING PROCUREMENTS OR REPLENISHMENTS
3. INTERNET/USER GENERATED CONTENT (UGC) GOOGLE TRENDS USED FOR
CONSTRUCTING TREND ENHANCED FORECASTING MODELS, MEASURING RETAIL
INVESTOR ATTENTION, MARKET VOLATILITY, PREDICTING EARNINGS, ESTIMATING
CUSTOMER TRAFFIC, PREDICTING PRODUCT SALE. SOCIAL MEDIA CREATED DATA
USED FOR PROVIDING FORECASTING INSIGHTS, BUILD MARKETING CAMPAIGN.
 TECHNOLOGIES INVOLVED
1. POS (POINT OF SALES) DATA POS DEVICES AT CASHIER DESK AT RETAILER OR PAYMENT
KIOSKS IN MALLS NOW MOVING TO MOBILE DEVICES USING PAYMENT APPS, SENSORS
DETECT SHOPPING CART CONTENTS.
2. IN-STORE PATH DATA BEACONS CONNECTED TO CUSTOMER’S SMART PHONE THROUGH
BLUE TOOTH, TRAFFIC COUNTERS HAVE INFRARED SENSORS, VIDEO CAMERAS TO TRACK
CUSTOMER TRAFFIC AND PATHS THROUGH THE STORE.
3. USER GENERATED CONTENT (UGC) GOOGLE SEARCH, SOCIAL MEDIA POSTS, TWEETS,
PICTURES, VIDEOS, TESTIMONIALS, MAPS, BLOG POSTS.
PRESENTLY ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING (ML) ARE CHANGING THE
FACE OF THE FIELD OF SUPPLY CHAIN MANAGEMENT WIDENING THE GAP BETWEEN WINNERS
AND LOSERS EVEN FURTHER. THESE TECHNOLOGY DRIVEN ECOSYSTEM VISIBILITY INTO ALL
ASPECTS OF THE SUPPLY CHAIN BY WEEDING OUT DEEP-ROOTED WASTES AND CONCERNS, WITH
PRECISION AND METHODOLOGY THAT HUMANS SIMPLY CAN'T MATCH AT SCALE. IN SUPPLY
CHAINS, ARTIFICIAL INTELLIGENCE IS ASSISTING IN THE DELIVERY OF THE SUITABLE SELECTION
CAPABILITIES REQUIRED FOR MORE EXACT RESOURCE ALLOCATION, ENHANCED EFFICIENCY,
HIGH QUALITY, LOWER COSTS, AND HIGHER OUTPUT, ALL WHILE PROMOTING SAFEGUARDS.
 CHALLENGES IN USING BIG DATA
1. INTEGRATING BIG DATA INTO SALES & OPERATION
PROCESSES (A) CAPTURING BIG DATA & CONNECTING IT TO SOP
DEALING WITH LARGE VARIABLES & THEIR AMBIGUOUS
RELATIONSHIPS. (B) SHIFTING FROM HUMAN JUDGEMENT TO DATA
DRIVEN DECISIONS. (C) CHANGING CUSTOMER EXPERIENCE BY
PROVIDING SMART DEVICE FACILITIES. (D) INTEGRATING THE
CONNECTED SUPPLY CHAIN BY IMPROVING CUSTOMER
COMMUNICATION CHANNELS.

2. PROTECTING PRIVACY, AVOIDING BIAS &

DISCRIMINATIONS BIG DATA NEEDS TO BE WELL PROTECTED FROM
HACKERS. OBSERVANCE OF ALGORITHMIC ETHICS AVOIDING
INJUSTICE IS NEEDED. AVOIDING MISREPRESENTATIONS DUE TO
ERRONEOUS DATA PROCESSING MAY FORM BIAS.
 Name Roll no.

Subhakanta Mohanty EPGP-12A-110

Suva Deep Mohanty EPGP-12A-118
Vaibhav Afzalpurkar EPGP-12A-121
Vallabh Shrikant Chavan EPGP-12A-122

THANK YOU Vinod Kumar Gandham EPGP-12A-126