DIGITAL

MARKETING
PROJECT

Group: 3
Neil Majumder – 20PGP131
Swadhin Rahul – 20PGP135
Padhmaja K – 20PGP138
Prerna Sharma – 20PGP157
Manoj Kumar – 20PGP158
 Introduction to the Company

Berrylush is a direct-to-consumer,
Timeline of Berrylush online first manufacturer and seller of
apparel like dresses, tops, jumpsuits,
and skirts.

They implemented the Material

Resource Planning System to
manufacture and replenish their stock
and as a result, they have a monthly
average sell-through rate of 40%

They take great pride in calling

themselves an authentic Indian brand,
providing employment to the local
community favoring female
workforce.
Most cost-
Ability to Channing
effective Easy Get qualified
focus and and adapting
than Measurable buyers
target your strategies are
mainstream Matrix through SEO
ideal buyers easy
marketing.
especially for fashion
brands ensures Values
focussed
focussed strategy
strategy on
More
More cost-effective
cost-effective
Track
Track your
your marketing
activities
marketing
activities much
much easier
easier
customer
customer base.
base. It
on
It has
has Realized
ways to market the ability to reach
fashion brands.
than other forms of
marketing.
the right consumers
so Using
Using relevant
from
so that
that you
you can
can show
show relevant Website and Social
your
your brands
brands and
products.
and keywords
keywords that
describe
describe your
that help
help
your fashion
fashion
media
media analytics
analytics will
will Digital
help
help you
you to
to get
get real-
real-
product or business
SEO will help you to
time analysis of your
marketing plan and
Presence
get
get more
more targeted
targeted implementation
implementation and
and
traffic
traffic to
to your
your site,
site, you
you can
can change
change it
it
which
which increases
increases without facing any
conversions over
trouble.
Improved targeting time.
Every
Every penny
penny you
you means more leads
Implements
Implements pull
pull spend
spend on
on digital
digital which
which have
have more
more
strategy
strategy of
of marketing
marketing marketing
marketing can
can be
be chances
chances of
of
measurable.
converting
converting into
into sales.
sales.
 Berrylush is out in the
Apparel Industry and is
Target Market of Berrylush focusing its pitch for a
niche segment which
belongs to the ‘Young
Women’ who wants to
look good and have fun
with her look along with
quality, affordable and
inspiring clothing

Women looking for bold

and beautiful apparels for
social events which make
them feel confident and
comfortable at the same
time.

User Age: 18 to 25, 26 to

34
User Income: Upper-
middle Income, High
Income
Location: India
Problems with the website

 Background and foreground

colors do not have a sufficient
contrast ratio
 Heading elements are not in a
sequentially-descending order 

 Links do not have a discernible

name

 Links to cross-origin
destinations are unsafe 

 SEO-  
Links are not crawlable; Image
elements do not
have [alt] attributes 
Back Links - Analysis
WEBSITE TRAFFIC
CUSTOMER SEGMENTS

Target Audience Traffic : By Country : India (88.97%)

Keywords Analysis 
No  Keyword  Search CPC  Paid Difficulty  SEO Difficulty 
Volume 
1  berrylush  8,100  ₹ 1.92  100  64 
2  berrylush dresses  6,600  ₹ 4.23  100  46 
3  berrylush tops  1,900  ₹ 3.08  100  66 
4  berrylush review  720  ₹ 5.07  100  61 
5  berrylush customer care number  140  ₹ 2.78  14  19 
6  berrylush skirts  140  ₹ 4.26  100  59 
7  berrylush jumpsuit  140  ₹ 2.55  100  50 
8  berrylush owner  110  ₹ 1.90  6  59 
9  berrylush dress myntra  90  ₹ 2.91  100  73 
10  berrylush website  70  ₹ 4.62  100  63 
11  berrylush dress amazon  10  ₹ 6.13  100  44 
SOCIAL MEDIA
ANALYSIS 

Runvijay Solanki super simple tips

94.9%
VOICE SHARE 0.9%
467
VOICE SHARE

INFLUENCE 5
INFLUENCE
 Social Media and
Sentimental Analysis
Twitter Analysis
 Top #Hashtags
Instagram Analysis From the last 100 posts

       
#sale (143) #berrylush (94) #myntra (94) #ootd (92) #ajio (87)  
     
#beautiful (87) #shopping (87) #lookgoodfeelgood (87) #dress (87)  
#instastyle (87)

Top caption words

From the last 100 posts

     
www.berrylush.com (94) Birthday (16) Happy (8) Berrylush

Most Popular Post Day - Tuesday

         
(8) berrylush_com (8) Let's (8) please (8) showcase (7) wearing

(7) pictures (7)
YouTube Analysis
Video Details
"Optimization Score“= "84/100"

"Approval Score“= "98%"

"Engagement Score“= "4%"

"Views Per Day“= "135"

"Topic Expertise“= "0%"

"Total Subscribers“= "137,000"

"Total Channel Videos“= "286"

"Total Channel Views“=

"15,655,935"

"Channel Country“= "India"

 Objective:
Marketing Plan To increase brand awareness and get
more organic traffic
Online advertising plan
Promote seasonal
sales/discount
offers
Publishing search
ads using specific
keywordst
Advertise newly
launched collection

Targeting specific
segments in relevant
markets
Display ad campaigns
can be run to increase
brand visibility
Social Media Marketing

Diversify the content Posts related to Use of prominent

festivals and major keywords and
occasions trending hashtags

Increase reach by
Posts notifying the posting relevant
new arrivals in the posts on twitter
Customer feedback posts proactively
collection

Videos targeting Collection

consumers interests update videos
and festivals

Customer
feedback videos
Fashion Vlogs
on YouTube
Organic/Inbound Marketing Plan

SEO Implementing on-page and

off-page SEO ; Reduce
Bounce Rates

Blogs Regular blogging with

good, relevant and
engaging content

INBOUND

Content Sharing fashion tips and

guides in form of
downloadable content
THANK YOU