Identify and Segment

Market for Product

or Services
Group 8
Marketing Segmentation
Is a marketing strategy that
involves dividing a broad target
market into subsets of consumer
Types of Marketing Segmentation
Demographic Segmentation
 Geographic Segmentation
 Behavioral Segmentation
 Psychographic Segmentation
Demographic Segmentation
Simplest and most widest type of
market segmentation used
The market divide based on the
structure of population.
Geographic Segmentation
The market divide based on
geographic factor.
Behavioral Segmentation
It divides consumers into groups
according to their knowledge of,
attitude towards, usage rate or
response to a product
Psychographic Segmentation
 It is a classification of customers
with regard to different
characteristics.
Importance of Segmentation
1. Marketers can be more efficient
with their time, money and
other resources than if they were
targeting consumers on
individual level
Importance of Segmentation
2. Reduces the risk of unsuccessful
or ineffective marketing campaign
3. To prioritize target audiences