Apple I Phone

 Apple Iphone is known as the most high tech mobile phone in the mind of its consumer. Iphone
guaranteed to be the most advance and high quality phones in the world. The Apple Iphone can
easily determine by looking at its logo. They positioned themselves with 3 tenets simplicity,
creativity,humanity.

Blackberry Phone

 Blackberry phones are known to be the most trustworthy mobile phones when it comes to
business activities. It is the most secured and trusted mobile phone that guarantees the consumer
the safety of their files and other files/accounts for business.

Sony Mobile Phones

 Sony mobile phone is the most stylish phone in the mind of the consumer. It creates a very unique
designed phone for their consumer. Sony attempted to connect to their consumer emotionally.
They used a tagline “Make. Believe”.

Samsung

 Samsung positioned itself as a smartphone makes that produces the best quality products and it
came up with new ideas to be more customer focused and creative in order to establish a strong
brand image.