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McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
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Definition
◼ Intrinsic value can be derived from PV of projected
free cash flow
◼ Important alternative to market-based valuation
techniques
◼ Typically, FCF is projected for 5 years. Terminal value
(“going concern” value) captures remaining value
beyond projection period
◼ WACC is the discount rate commensurate with
business and financial risks
◼ Sensitivity analysis is used to test assumptions
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Steps
Step 1
◼ Study the target: business model, financial profile,
customers, end markets, competitors, key risks. Source
of info: SEC filings, earnings call transcripts, investor
presentations, MD&A section, equity research reports
◼ Study key performance drivers (sales growth,
profitability, FCF generation):
◼ Internal: new facilities/stores/products/customer contracts,
improve operational and working capital efficiency
◼ External: acquisitions, end market trends, consumer buying
patterns, macroeconomic factors, legislative/regulatory
changes
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Step 2
Projecting FCF
Sales Projections
◼ Using consensus estimates, equity research,
industry reports, consulting studies. Be aware of
cyclical business
◼ Compare projections with target’s historical
growth rates, peer estimates, sector/market
outlook
◼ Growth assumptions need to be justifiable
◼ Sales projections are consistent with other
related assumptions (capex, working capital)
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Tax Projections
◼ Target’s marginal tax rate, 35% to 40%
◼ Actual tax rate (effective tax rate) in previous
years also serves as reference point
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D&A Projections
◼ Depreciation: projected as percentage of sales or
capex based on historical levels. Or build a detailed
PP&E schedule. Ensure depreciation and capex are in
line by the final year of projection period
◼ Amortization: projected as percentage of sale, or
build detailed schedule based on existing intangible
assets
◼ D&A as one line-item: projected using 2 methods
for depreciation above, or D&A = EBITDA - EBIT
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Step 3: WACC
◼ WACC is also called opportunity cost of capital
◼ Steps for calculating WACC:
◼ Determine target capital structure
◼ Estimate cost of debt (rd)
◼ Estimate cost of equity (re)
◼ Calculate WACC
◼ Often use WACC range by sensitizing its key inputs
◼ Target capital structure: is consistent with long-term strategy.
Use company’s current and historical debt-to-total
capitalization ratios, or mean and median of its peers. Target
capital structure is held constant throughout projection period
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Step 3
◼ Cost of debt (rd): if company is currently at its target capital
structure, , cost of debt is derived from blended yield on
outstanding debt instruments (public and private debt).
Otherwise, cost of debt is derived from peer companies
◼ Publicly traded bonds: current yield on all outstanding issues
◼ Private debt (revolving credit facilities and term loans): consults
with debt capital markets specialist for current yield
◼ If no current market data, use at-issuance coupons of current
debt maturities, or estimate company’s credit rating at target
capital structure and use cost of debt for comparable credits
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Step 3
◼ Cost of equity (re): use CAPM
◼ Cost of equity = Risk-free rate + Levered beta x Market risk
premium
◼ Beta for public company: use historical beta
◼ Beta for private company: is derived from a group of publicly
traded peer companies, but need to neutralize the effects of
different capital structures:
◼ Calculate unlevered beta (asset beta) of each peer, then take the
average
◼ Calculate relevered beta using company’s target capital structure
and marginal tax rate
◼ Size premium (SP): added to cost of equity of CAPM
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Step 4
◼ Perpetuity growth rate:
◼ Based on company’s expected long-term industry growth
rate (2%-4%)
◼ Is sensitized to produce valuation range
◼ The followings are calculated to check between EMM
and PGM:
◼ Implied perpetuity growth rate (end-of-year discounting and
mid-year discounting)
◼ Implied exit multiple (end-of-year discounting and mid-year
discounting)
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Key Pros
◼ Cash flow-based: reflects value of projected FCF, a
more fundamental approach to valuation
◼ Market independent: more insulated from market
bubbles and distressed periods
◼ Self-sufficient: DCF is important when there are
limited or no “pure play” public comparables
◼ Flexibility: can run multiple financial performance
scenarios (growth rates, margins, capex
requirements, working capital efficiency)
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Key Cons
◼ Dependence on financial projections: accurate forecasting of
financial performance is challenging, especially as projection
period lengthens
◼ Sensitivity to assumptions: small changes in key assumptions
(growth rates, margins, WACC, exit multiple) can produce
different valuation ranges
◼ Terminal value: accounts for three-quarters or more of DCF
valuation decrease the relevance of FCF of projection
period
◼ Assumes constant capital structure: no flexibility to change
capital structure over projection period