COMMODIFICATION OF

LEISURE: PLAY AS AN
INDUSTRY
 FROM THE PDF
The social factors that helped bring
about the growth of recreation and
leisure programs and services in the
United States and Canada stemmed
from a variety of causes. Some of
SOCIAL FACTORS
these involved changes in the
PROMOTING THE economic structure of society or in
RECREATION AND dramatically shifting gender values
and family relationships. Others were
PARK MOVEMENT
rooted in these kinds of social
expectations that emerged as we
moved from an essentially rural,
agrarian society– where government
played a limited role—to complex
industrial, urban culture where
government assumed increasingly
broad fuctions.
TWELVE SOCIAL TRENDS
1. Increase in Discretionary Time
2. Affluence and Population Growth
3. Where People Live: Urbanization
and Suburbanization
4. Cultural Explanation: The Arts in
Leisure
5. Growth of Interest in Health,
Physical Fitness, and Sport
6. Environmental Concerns
7. Therapeutic Recreation and the
Needs of Persons with Disabilities
8. New Leisure Roles for Girls and
Women
9. Multiculturalism in American and
Canadian Life
10. Commodification of leisure: Play as
an industry
11. Decline of Family and Community
Values
12. Growth of Organized Leisure-
Service Field and Profession
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 HELLO!
I am Zahra S. Unda
I am the twelveth presentor.
You can find me at unda.zs806@shs.msumain.edu.ph

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 1.
Commodification of Leisure:
Play as an Industry
 EXAMPLES:

GYM ADVENTURE
ACTIVITIES
Packages in the gym for
the people who wanted Such as archery,
to be fit. canoeing, camping,
and etc.

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 “
Increased contrast between leisure of
rich and poor. Elaborate new
recreation facilities exclude poor with
fees.

From https://quizlet.com

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 COMMODIFICATION OF LEISURE

This contrast is heightened by what has been termed the

“commodification” of leisure. Increasingly, varied forms
of play today are developed in complex, expensive forms
THIS IS A by profit-seeking business. More and more, giant
SLIDE TITLE conglomerates such as Time Warner, Disney, and Viacom
have taken over control of huge corporations that run
music, televisions, and movie businesses. These
conglomerates also own sports stadium and professional
teams, cruise ships, theme parks, and other leisure
operations.

https://samples.jblearning.com/0763749591/49591_Ch01_McLean.pdf
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COMMODIFICATION OF
LEISURE
Play has become commodity.

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 LEISURE-TIME
ACTIVITIES
COMMODIFICATI
HAVE BECOME
ON
“TIME AND
COMMODIFICATION - Play has become ACTIVITY COMMERCIALIZA
OF commodity. BASED” TION LEADS TO
- Major corporate MOVING AWAY “SNEER GROUP
LEISURE presence increasing. FROM PRESSURE.”
- Public agencies PERSONAL
have followed the DEVELOPMENT,
model.
CREATIVITY,
AND FLOW.

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The Plainfield, Indiana, Park and
Recreation Department
The Plainfield, Indiana, Park
and Recreation Department
constructed a 25 million
dollars indoor community
center with fitness area, family
aquatic center, meeting rooms,
and many more.

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 1 2 3
Play has become Major corporate presence Public agencies have
commodity. increasing. followed the model.

LET’S
REVIEW
SOME 4
Leisure-time activities
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Commercialization leads
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The contrast in leisure

CONCEPTS have become “time and

activity based” moving
to “sneer group pressure.” opportunity among the
rich, the middle class, and
away from personal the poor is heightened by
development, creativity, what has been termed
and flow. Commodification of
leisure.

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 THANKS!
Any questions?
You can find me at @Zahra Sharief Unda &
unda.zs806@shs.msumain.edu.ph

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