United Parcel Service

Presented By:
Group # 3

U Pick up your own stuff

 Introduction:
 United Parcel Service is an
American multinational shipping & receiving and supply
chain management company founded in 1907 .Originally
known as the American Messenger Company specializing
in telegraphs.
 UPS has grown to become a Fortune 500 company and one
of the world's largest shipping courier company.
Founder:

• James Emmett “Jim” Casey was the founder of this company.

• He found work assisting a delivery driver for Seattle’s leading store, the
Bon Marche department store, at $2.50 a week. He soon learned the
streets, alleyways, and house numbering system of the city.

• By mid-1901, Jim was making $5 a week working for the tea store.
Desiring to go back to school, he quit that job for a lower-paying night job
at American District Telegraph (ADT). Working the 7 p.m.–7 a.m. shift,
Jim delivered messages and ran errands
Continued…

• The Entrepreneur By 1903, Jim had saved up $30; he and two

friends founded the City Messenger Service to deliver
“telephone messages.” Few Seattle residents had phones, but
City Messenger Service had two phones, one each from the two
early phone companies serving businesses and the wealthy.
Business was slow, and after two years the young men sold the
company.
 Chief executives:

1907–1962, 1962–1972, 1972–1973, 1973–1980,

James E. George D. Paul Harold
"Jim" Casey Smith Oberkotter Oberkotter
 1984–1989,  1997–2001,
John W. James P. Kelly
Rogers

1980–1984, 1989–1996, 
George Lamb Kent C. "Oz"
Nelson
 2008–2014,  2020–
Scott Davis current, Carol
B. Tomé

2002–2007, 2014–2020, 
Michael L. David Abney
"Mike" Eskew
History:
On August 28, 1907, nineteen-year-old James Emmett “Jim” Casey
and his friend Claude Ryan borrowed $100 and founded the
American Messenger Company.
 Borrowing $100 in startup funds, they acquired two telephones,
two bicycles for long-distance deliveries, and hired six boys.
Here is the remarkable story of a man, his
obsession, and his legacy.
“Never promise
more than you
deliver, and
always deliver
what you
promise.”
 In 1913:
In 1913, the company acquired a Model T Ford as its first
delivery vehicle.
Casey and Ryan merged with a competitor, Evert McCabe, and
formed Merchants Parcel Delivery.
 By 1915:
The company was the largest delivery service in Seattle, with
four cars, five motorcycles, and thirty messengers on foot.
Merchants Parcel covered 1,600 miles a day and generated
$2,200 a month in revenue.
 In 1916:
Harlie Soderstrom joined Merchants Parcel Delivery bringing in
more vehicles for the growing delivery business.
 In 1919:
The company changed its name to United Parcel Service.
 In 1922:
UPS became company in the United States to offer common carrier
service.
 In 1924:
A conveyor belt system was debuted for the handling of packages for UPS
operations.
 In 1927:
Expanded to areas up to 125 miles outside the city. 
 In 1929:
Air service through UPS was first used through private airlines.
 In 1930:
A consolidated service began in New York City.
 In 1953:
UPS resumed air service called UPS Blue Label Air with two-day service.
In 1975:
UPS began serving all of the 48 contiguous states of the United
States. 
In 1985:
UPS Next Day Air Service was launched for all 48 contiguous
states.
In 1988:
UPS Airlines was launched with authorization from the Federal
Aviation Administration and became the fastest-growing
airline.
In 1990:
A handheld device called "Delivery Information Acquisition
Device" (DIAD) was created.
In 1993:
UPS was delivering up to 11.5 million packages and
documents per day.
In 1994:
UPS.com debuted, and provided an interface to make what
was primarily internal operational information available for
customer access. 
In 1995:
UPS acquired Sonic Air to offer service parts logistics and
compete with Choice Logistics.
In 1999:
On November 10, 1999, UPS became a public company.
21st century:
 In 2001, UPS acquired Mail Boxes Etc., In 2003,
approximately 3,000 Mail Boxes Etc. were
rebranded as the UPS Store.
  In 2005, UPS offered non-stop delivery service
between Guangzhou and the United States.
 On August 28, 2007, United Parcel Service
celebrated its 100th anniversary.
 April 28, 2006, Overnite
officially became UPS
Freight.

 On March 19, 2012, UPS

announced that it intended
to acquire TNT Express for
$6.8 billion.
 In February 2012, UPS acquired Brussels-based company Kiala that
provides e-commerce retailers the option to have goods delivered to a
conventional retail location.
 In 2017, UPS delivered over 19 million packages a day, totaling 5.1 billion
for the year. UPS’s 454,000 well-treated and well-paid employees make it
one of the world’s largest private company employers. 2017 revenues
totaled $65.9 billion, making it the largest non-government
transportation company on earth.
World trade and ecommerce, including Amazon, would
have been crippled without UPS
 In 2018, The Wall Street Journal reported that UPS's operations were
hampered by its outdated 20th-century technology, lagging behind its
competitors.
 In May 2019, UPS launched a partnership with autonomous trucking
startup, TuSimple.
 In October 2019, UPS won the approval
of the Federal Aviation Administration
to fly drone.
 On January 29, 2020, UPS announced it was investing in UK start-
up Arrival. The deal runs from 2020 until 2024 and was reported to be
worth more than $400 million.
 In January 2021, UPS announced it had agreed to sell UPS Freight,
to TFI International, for $800 million.
During COVID-19:
In 2021, following the company's shift to target smaller customers to
boost profits during the COVID-19 pandemic, UPS reported a 21%
jump in their fourth quarter sales to $24.9 billion. CEO Carol
Tomé reported that Amazon paid UPS $11.3 billion in shipping in
2020, accounting for 13.3% of the company's revenue.
HISTORY OF LOGOS
Between 1916 and 1937:

“Safe, Swift, Sure” 

From 1937 to 1961:

“The delivery system for

stores of quality”
From 1961 to 2003:
From 2003 to Present:

“What can brown do for you?”

Ups Today:
Head quarters in Atlanta Georgia
A bout 357,000 employs(317,000 U.S , 40,000 International )
Regional Offices located in:
• Africa
• Australia
• Caribbean
• Central America
• Europe
• Middle East
• North America
• South America
Facts about UPS:
 11.5 million pick-up and delivery customers.
 5.5 billion packages delivered per year.
 More than 10,300 alternative fuel and advanced tech
vehicles.
 495,000 employees.
 294.9 million online tracking requests daily.
 More than 220 nations and territories served.
 About 125,000 package cars, vans, tractors and motorcycles.
 More than 1,800 operating facilities.
 572
2,285
owned, leased or
Daily flights
chartered aircrafts

807
airports served
 About 1,000 38,000 More than 5,100
UPS customer UPS Drop Boxes The UPS Store
centers   locations

More than 500

$13 billion supply chain
net revenue in 2019 facilities in over
  125 countries
 
Promotion Techniques:
UPS does its majority of its promotions through
 Websites.
 TV commercials.
 print ads.
 online advertisements.
 digital marketing
 Sponsorship.
 Billboards.
 UPS also offers various bulk discounts and
subscription discounts to its customers.
 The UPS delivery vans with the unique brown
shorts uniform of the employees is also a way of
promoting the brand.
 It also has tied up with leading ad agencies for its
various ad campaigns which shows the reputation
of UPS as one of the leaders in the delivery
business.
 United Parcel Service also engages in community
activities through voluntary services by its
employees which shows its concern for the society.
Marketing Strategy:
 Positioning strategy.
 Competitive advantage.
 Distribution strategy.
 Brand equity.
 Competitive analysis.
 Market analysis.
 Customer analysis.
Performance
 Revenue Net income Total Assets
Year in mil. USD in mil. USD in mil. USD
Employees

2005 42,581 3,870 34,947 407,000

2006 47,547 4,202 33,210 428,000
2007 49,692 382 39,042 425,300
2008 51,486 3,003 31,879 426,000
2009 45,297 1,968 31,883 408,000
2010 49,545 3,338 33,597 400,600
2011 53,105 3,804 34,701 398,000
2012 54,127 807 38,863 399,000
2013 55,438 4,372 36,212 395,000
2014 58,232 3,032 35,440 435,000
2015 58,363 4,844 38,311 444,000
2016 60,906 3,431 40,377 434,000
2017 65,872 4,910 45,403 454,000
2018 71,861 4,791 50,016 481,000
2019 74,094 4,440 57,857 495,000
2020 84,628 1,427
Trajectory or Future endeavors
 UPS is eyeing a driverless and electric future for its fleet as
it focuses on e-commerce
 UPS said it will purchase 10,000 electric vehicles from U.K.-
based startup Arrival.
 UPS also plans to test self-driving minivans.
 The company also will spend $1.4 billion in Pennsylvania to
boost its capacity to sort and ship e-commerce packages in
the Northeast through the creation of a super hub in
Harrisburg, Pennsylvania.
 Upgrade Technology & Business processes.
UPS Mission Statement:
Vision Statement:
For more Information:

 https://americanbusinesshistory.org/jim-casey-the-unkn
own-entrepreneur-who-built-the-great-ups/
 https://en.m.wikipedia.org/wiki/United_Parcel_Service
 https://bstrategyhub.com/ups-vision-mission-values-strat
egy-a-complete-analysis/
 https://www.performancemagazine.org/ups-never-lefts/
 https://www.cnbc.com/2020/01/29/ups-is-eyeing-a-driv
erless-and-electric-future-for-its-fleet.html