Enterprise Models

Raj Sharman

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 Class Structure
Four Modules

 Weekend – 1

 Understanding Services
 Designing Sustainable Service Models

 Weekend – 2

 Managing Service Operations

 Case Study

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Class Structure – Video
Watching Structure

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 Weekend – 1
(Deliverable Due: July 4, 2020)

Watch the following videos on July 4, 2020:

1. Introduction to the class

2. Business Models
3. Value Propositions
4. Nature of Service
5. Class Exercise – Mini Case from Chapter 2 (HW)
6. Service Strategy –Service Design Matrix (Answer
the question - questions will be mailed to you)
7. Class Exercise – Mini Case on Service Strategy
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 Weekend – 1
(Deliverable Due: July 5, 2020)

Watch the following videos on July 5, 2020:

1. Service Strategy (Concepts lecture)

2. Discussion of Test and Cases
3. New Service Development Nature of Service
4. Class Exercise – Mini Case from Chapter 3 (HW)
5. Service Strategy – Video on Service Matrix (Answer
the question - questions will be mailed to you)
6. Class Exercise – Mini Case on Service Strategy
7. Disney Videos (8 videos in all) (Answer the
questions that will be mailed to you)
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 Weekend – 2
(Deliverable Due: July 18, 2020)

Watch the following videos on July 18, 2020:

1. Service Quality (Concepts lecture)

2. Service Encounter (Concepts lecture)
3. Tableau – 1
4. Tableau – 2

(Note: Your day starts with a test. Test will be

emailed before 9:30 am. It has to be emailed
back by 11:30 am)
 Weekend – 2
(Deliverable Due: July 19, 2020)

Watch the following videos on July 19, 2020:

1. Tableau – 3
2. Tableau – 4
3. Tableau – 5

(Note: Your day starts email your presentation

and your written report - group activity)
 Session Structure
Each session consists of three teaching units

Morning Session (8:30 am Afternoon Session (2:00 pm

to 1:00 pm) to 6:30 pm)

Teaching Unit 1 Teaching Unit 1

(9:00 am – 10:00 am) (2:00 pm – 3:15 pm)
Teaching Unit 2 Teaching Unit 2
(10:15 am – 11:15 am) (3:30 pm – 4:45 pm)
Teaching Unit 3 Teaching Unit 3
(11:30 am to 1:00 pm) (5:00 pm to 6:30 pm) 8
 Deliverables and Grading
*** Harvard Business Case Business Case 20 points
 
Each group should record the presentation and submit it.
Please also submit a written report - 1 per group.
 
This is a Group Activity. For more details see Appendix – A.
 
Deliverables Due on Sunday July 19, 2020. I will let you know
the mechanism for uploading your 20-minute (max) video.
Please e-mail the written report. Upload Video
 

Class Work: Some of the class lectures will include a short 20 points
quiz – these will be sent to you by e-mail. Please e-mail the
answers to the instructor.
 
Test # 1: Saturday July 18, 2020 40 points
(Content covered during Weekend 1) (Open book)
 
Term Paper (Group project) – Due July 25, 2020 by e-mail 20 points
See you in a minute

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