BUSINESS RESEARCH

DESIGN
WHY STUDY
BUSINESS RESEARCH?

Business research
provides
information to
guide business
decisions

1-2
 BUSINESS
RESEARCH DEFINED

A process of determining, acquiring,

analyzing, synthesizing, and disseminating
relevant business data, information, and
insights to decision makers in ways that
mobilize the organization to take
appropriate business actions that,
in turn, maximize business performance

1-3
BUSINESS RESEARCH DEFINED

Business research is defined as the

systematic and objective process of
generating information for aid in
making business decisions.
BUSINESS RESEARCH
Research information is intuitive
Business research must be objective
Detached and impersonal rather than biased
It facilitates the managerial decision process for all aspects of a business.
Information reduces uncertainty.
 STUDYING BUSINESS RESEARCH

Greater
Greater
New
New Research
Research Growth of
Computing
Computing
Perspectives
Perspectives Internet
Power
Power

Stakeholder
Stakeholder Business
Business as
as aa
Influence
Influence discipline
discipline
Factors
Factors

Competition Complex
Competition
Decisions

Government
Government
Intervention
Intervention
1-6
COMPUTER ADVANCES

Data warehousing Data mining

Storing vast amounts of data in Applying mathematical models to
electronic storehouses extract meaningful knowledge
from data in internal databases

1-7
BUSINESS PLANNING DRIVES
BUSINESS RESEARCH

Organizational Business
Mission Goals

Business Business
Strategies Tactics

1-8
 INFORMATION SOURCES
Decision Support Systems Business Intelligence Systems
Numerous elements of data Ongoing information
organized for retrieval and use in collection
business decision making
Focused on events, trends in
Stored and retrieved via micro and macro-environments
 Intranets
 Extranets

1-9
EXHIBIT 1-1 SOURCES OF BUSINESS
INTELLIGENCE
Government/
Competitive
Regulatory

Demographic Economic
Business
Intelligence

Technological Cultural/
Social

1-10
RESEARCH MAY BE UNNECESSARY

Can information be applied to a critical decision?

Does it improve managerial decision-making?
Are sufficient resources available?

1-11
EXHIBIT 1-8 CHARACTERISTICS OF GOOD
RESEARCH
Clearly
Clearly defined
defined purpose
purpose
Detailed
Detailed research
research process
process
Thoroughly
Thoroughly planned
planned design
design
High
High ethical
ethical standards
standards
Limitations
Limitations addressed
addressed
Adequate
Adequate analysis
analysis
Unambiguous
Unambiguous presentation
presentation
Conclusions
Conclusions justified
justified

1-12
BUSINESS RESEARCH
TYPES

Basic research

Applied research
BASIC RESEARCH
Attempts to expand the limits of knowledge.
Not directly involved in the solution to a pragmatic problem.
BASIC RESEARCH EXAMPLE
Is executive success correlated with high need for achievement?
Are members of highly cohesive work groups more satisfied than members of less
cohesive work groups?
Do consumers experience cognitive dissonance in low-involvement situations?
APPLIED RESEARCH
Conducted when a decision must be made about a specific real-life problem
APPLIED RESEARCH
EXAMPLES
Should McDonalds add Italian pasta dinners to its menu?
Business research told McDonald’s it should not.
Should Procter & Gamble add a high-priced home teeth bleaching kit to its product
line?
Research showed Crest Whitestrips would sell well at a retail price of $44
THAT’S WHY
1. at least, you have to have competencies to analyse and reporting the research data.
2. It will be better if you can conduct research
 RESEARCH
PROCESSES/PHASES
Part 1: on the desk/proposal Part 2: on the field
1. Research background 7. Field phases
2. Determine research problem
a. Collecting
3. Research objectives
4. Research benefit b. Processing data
5. Theoretical review (on academic research) c. Analysing data
6. Research methods:
8. Reporting
a. Type/strategies/design
b. Variable
a. Description
c. Data, source of data, data collection technique b. Result
d. Unit analysis: population, sampling, sampling c. Conclusion
techniques
e. Data Analysis method 9. Presenting
RESEARCH METHOD IN
MANAGEMENT STUDY
PROGRAM –NEW
CURRICULUM
You can jump to Part 2, but have to understand Part
1.

Research If you master part 1 (academic

method 2: research), surely you will be able to
for do all types and processes of
academic research, including data analysis. If
you only study data analysis, you
Research will be less competent in research
method I methods.
Research
method 2:
Data
analysis
 WHAT ARE THE NEW 1. Types of business research
BUSINESS RESEARCH 2. How do we generate new
research topics
TOPICS
RESEARCH QUESTION
Kalimat dalam RQ, harus jelas, misal:
Bagaimana perbedaan ................
Bagaimana prediksi............
Bagaimana pengaruh...........
Bagaimana model............
Apakah pegawai pada departemen X yang menerima pelatihan Y, memiliki
perbedaan kinerja dengan pegawai..............
TUGAS KK 1-3
KELOMPOK 2-3 ORANG
KK 1: Cari gagasan riset dari artikel ilmiah dalam bidang bisnis
Artikel harus tepat dan berkualitas. Up to date.

KK2: Telaah artikel tersebut dari aspek Research Onion. Mulai dari Paradigma
sampai dengan metode/jenis penelitian

KK3: Dari artikel tersebut, buat gagasan untuk riset anda; dalam paradigma
positivism dan interpretivism. Penulisan: Judul, paradigma, jenis penelitian...........See
Research Onion
TUGAS KB 1 ---
DIKUMPULKAN MINGGU KE 5,
21-22 SEPTEMBER 2021
Bentuk kelompok 2-3 mhs
Cari ide/tema riset
Buat skema (ppt):
1. latar belakang
2. rumusan masalah
3. manfaat penelitian (praktis dan teoritis)
START
Cari 5-10 artikel riset. Semakin banyak semakin baik.
Cari data pendukung. Midal dari BPS, perusahaan, asosiasi, media massa.
Cari obyek yang sesuai
Buat gagasan tema/topik
Buat rumusan masalah
Tulis latar belakang. Gunakan artikel-artikel dan data pendukung tersebut.
DON’T DO
BLOG/ wordpress, dan sejenisnya
Wikipedia dan sejenisnya
Kamus dan sejenisnya
TULISAN
Rapi
Tanda baca benar
Sesuai ejaan yang benar
Mengutip dengan benar sesuai APA referencing style 6th Edition

Minggu depan KK 4: setiap mahasiswa/individu, menyampaikan daftar pustaka

sesuai dengan APA Style. Daftar pustaka berasal dari pustaka yang anda sampaikan
ke kelompok ketika membuat Pendahuluan/latar belakang