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Chapter 14
Factorial
Designs
• Simple one-way designs don’t capture the
complexity of human behavior; our behavior is
the result of many different influences
• The variables can have unique effects or can
combine with other variables to have a combined
effect
• Allow for greater generalizability of results
• Efficient and cost-effective
• Move beyond the one-way ANOVA which has 1
IV, to a two-way design which as 2IVs
• Get information about the main effect of each IV as
well as the interaction effect
• Will be computing multiple F-ratios
• Can be both between-subjects, both within subjects,
or mixed design
• 2 (levels of A) X 2 (levels of B)
• 3 X 2, 2 X 4, ETC.
• Each combination of factor A and factor B creates a
cell (what we are comparing is the means of each
cell)
2X2
A1 A2
B1 A1B1 A2B1
B2 A1B2 A2B2
3X2
A1 A2 A3
A1 A2
B1 B2 B1 B2