BUSINESS MANAGER & MANY CHAT

For Marketing
BUSINESS MANAGER

• is a Facebook tool that helps you organize and manage your business.
• Manage ad accounts, Pages, and the people who work on them — all in one place. It's free.
• Facebook Business Manager is where all of Facebook’s business tools live. It's where you manage all of your
Facebook marketing and advertising activities.
• If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that
keeps your Facebook business assets centralized, safe, and organized.
• It keeps your business activities separate from your personal profile, so you don’t have to worry about
posting in the wrong place (or getting distracted by cat videos when you’re trying to work).
• It’s a central place to track Facebook ads, with detailed reports that show how your ads are performing.
• It allows you to give vendors, partners, and agencies access to your pages and ads, without handing over
ownership of the assets.
• Coworkers don’t see your personal Facebook information—just your name, work email, and pages and ad
accounts.
HOW TO SET UP FACEBOOK BUSINESS MANAGER

Step 1. Create a Facebook Business Manager account

Go to business.Facebook.com and click the big blue Create Account button in the top right.
• Enter your business name, your name, and the business email address you want to use to manage your Facebook
Business Manager account, then click Next.

Check your email for a message with the subject line “Confirm your business email.” Within the message click Confirm
Now.
STEP 2. ADD YOUR FACEBOOK BUSINESS PAGE(S)

• In this step, you have a couple of different choices. You can add an existing Facebook business page or
create a new one. If you manage Facebook pages for clients or other businesses, you can also request
access to someone else’s page.
• To add your Facebook page to Facebook Business Manager:

1. From the Business Manager dashboard, click Add Page.Then, in the pop-up box, click Add Page again.
2. Start typing the name of your Facebook business page in the text box. Your business page name should
autocomplete below, so you can just click on it. Then click Add Page. Assuming you have administrator access
to the page you’re trying to add, your request will be approved automatically.
3. If you have more than one Facebook page associated with your business, add the remaining pages by
following the same steps.
STEP 3. ADD YOUR FACEBOOK AD ACCOUNT(S)

• Note that once you add your ad account to Facebook Business Manager, you can’t remove it, so it’s especially
important only to add accounts you own. To access a client account, click Request Access instead.
• If you’re already using Facebook ads, you can link your existing ad account as follows:
1. From the Business Manager dashboard, click Add Ad Account, then Add Ad Account again, and then enter the
ad account ID, which you can find in Ads Manager.
2. Enter your account details, then click Next.

3. Indicate that you are using the ad account for your own business, then click Create.
STEP 4: ADD PEOPLE TO HELP YOU MANAGE YOUR FACEBOOK ASSETS

1. From your Business Manager dashboard, click Add people.

2. In the pop-up box, enter the business email address of a team member you want to add. This might include
employees, freelance contractors, or business partners, In this step, you are specifically adding individuals,
rather than an agency or another business (you can do that in the next step).
3. In the left menu, click on Pages. Choose which pages you want this team member to work on. Customize the
individual’s access using the toggle switches.

4. Go back to the left menu and click on Ad Accounts. Again, customize the user’s access using the toggle
switches. When you’re finished, click Invite.
5. To add more team members, click Add More People. When you’re finished, click Done.
6. Now you need to wait for each of the individuals to accept your invitation to be part of your Facebook
Business Manager team.
STEP 5: CONNECT YOUR BUSINESS PARTNERS OR AD AGENCY

1. From your Business Manager dashboard, click Business Settings at the top right.
2. In the left menu, click Partners. Under Partner to share assets with, click Add.

3. Your partner must have an existing Business Manager ID. Ask them to provide it to you. They can find it in
their own Business Manager under Business Settings>Business Info. Enter the ID and click Add.
STEP 6: ADD YOUR INSTAGRAM ACCOUNT
1. From your Business Manager dashboard, click Business Settings at the top right.
2. In the left column, click Instagram Accounts, then click Add. In the pop-up box, enter your Instagram login
information and click Log In.
STEP 7: SET UP FACEBOOK PIXELS
What’s a Facebook Pixel? Put simply, it’s a small bit of code that Facebook generates for you. When you place
this code on your website, it gives you access to information that will allow you to track conversions, optimize
Facebook ads, build targeted audiences for your ads, and remarket to leads.
1. From your Business Manager dashboard, click Business Settings.
2. In the left column, expand the Data Sources menu and click Pixels, then click Add

3. Enter a name (up to 50 characters) for your pixel. Enter your website so Facebook can provide the best
recommendations for how to set up your pixel, then click Continue. When you click Continue, you are
agreeing to the pixel terms and conditions, so you should read those before you go any further.
4. Click Set up the Pixel Now.
5. Follow the detailed instructions in our Facebook pixel guide to get the pixel set up on your website and start
collecting data.
STEP 8. INCREASE SECURITY ON YOUR ACCOUNT
1. From the Business Manager dashboard, click Business Settings.
2. In the left menu, click Security Center.

3. Set up two-factor authentication. Setting it as Required for Everyone offers the highest security.
STEP 9: PLACE YOUR FIRST AD
1. From your Business Manager dashboard, click Business Manager on the top left.
2. Under the Advertise tab, click Ads Manager, then click the green Create button.

3. Choose your campaign objective, target your audience, set your budget and schedule, and choose your
specific ad types and placements following our step-by-step instructions.
STEP 10: CREATE YOUR FIRST BUSINESS ASSET GROUP

1. From the Business Manager dashboard, click Business Settings.

2. From the left menu, under Accounts, click Business Asset Groups, then click Create Business Assets Group.
3. Choose whether to organize your assets based on brand, region, agency, or another category, then
click Confirm.
4. Name your business asset group, then click Next.
5. Choose which assets to add to this asset group. You can add pages, ad accounts, pixels, and Instagram
accounts, as well as offline events, catalogs, apps, and custom conversions. When you’ve selected all of the
relevant assets, click Next.
6. Choose which people to add to this asset group. You can control their access to all assets within the group
from one screen. When you’re finished, click Create.
And that’s it! With the small amount of effort invested today, you’ve got everything centralized in one spot, and
you’re ready to use Facebook Business Manager to make the most of your Facebook ads and marketing efforts.
MANY CHAT

• ManyChat is a service that allows you to create chatbots for Facebook Messenger. You can use these
chatbots for a range of purposes, such as marketing and customer care. The platform's key selling point is its
ease of use.
• ManyChat is the #1 Facebook Messenger chatbot that automates getting and keeping customers happy, so
you have more time for everything else. GET STARTED FREE. Convert customers with simple, personalized
experiences. Drive Sales. Engage Prospects.
• ManyChat is a tool that allows you to create Facebook Messenger Bots for marketing, sales, and support.
You can create whole bots with it in their visual Flow Builder and they allow you to create a dozen ways to
get people into your Messenger Bot.

• Head to ManyChat.com and sign up by clicking on the big “Get Started Free” button in the middle of the
page.
1. You'll need to sign in with your Facebook account by clicking the blue button.
2. You'll be redirected to Facebook to complete the sign in process.