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When was the last time you took a look at your Facebook page? Are
you taking full advantage of what Facebook has to offer?
In this article, you’ll learn how to use the newest features and
integrations for your Facebook business page so you can promote your
business more effectively in the new year.
After choosing a template, you can toggle select tabs and reorder them
to create a more useful page. For example, you can add tabs for live
videos, linked groups, offers, or your shop.
As you set up your tabs, you’ll quickly find that you can manage a lot of
business tasks through your page. For example, you can add
descriptions of your services or set up appointment scheduling. You can
also upload restaurant menus and highlight pickup and delivery options.
But you’re not limited to in-app functionality. Instead, Facebook
integrates with several third-party apps that can help you do more with
your page. Here’s a snapshot of some of the apps you can link:
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Once you’ve created a catalog, you can set up a Facebook shop.
Choose the page where you want to do business, link your catalog, and
launch your shop. You can sell simultaneously on Facebook and
Instagram, giving you more opportunities to increase revenue.
If you already sell gift cards on your own website or via a third-party site,
promoting them on your page is simple. Go to your page and create a
new post. Click the three dots to the right of Add to Your Post and select
Get Gift Card Purchases. Then write a caption and paste the URL
where customers can buy a gift card. When you publish, the post will
appear in your news feed.
Alternatively, you can make gift cards more visible beyond the news
feed. Go to your page and click the call to action (CTA) button at the
top. Select Edit Button and click View Gift Card. Then paste the URL
where customers can purchase. Every time a Facebook user visits your
page, they’ll see your button inviting them to purchase a gift card.
Present Paid Online Events
Has your business stepped away from in-person events over the past
couple of years? Have you hosted virtual events for ages, yet still
struggle to find a platform that works for your team and your audience?
To schedule content for your page, use Facebook Business Suite (if it’s
available to you) or Facebook Creator Studio (available to everyone).
There, you can create image, video, or link posts; live streams; or
stories. You can also cross-post select content to multiple Facebook
pages or Instagram accounts, which can help you streamline your
workflow even further.
If you’re still in brainstorming mode, you can save ideas as drafts so you
can return to them later. Whether you schedule approved content or
save posts as drafts, you can view everything on your calendar so you
can keep track of what you’ve planned for your page.
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Pin Important Posts to the Top of Your Page
Did you share a major news announcement on your Facebook page? Is
your business offering a discount or a seasonal special? Did you just
publish a comprehensive FAQ (frequently asked question) or how-to
guide for your business?
You won’t want these posts to get lost in the shuffle or disappear on
your busy timeline. Fortunately, Facebook makes it easy for pages to
keep important content at the top of the news feed.
To pin content, open Business Suite or Creator Studio and find the post
you want to highlight. Click the three dots in the upper-right corner of
the post and select Pin to Top of Page in the drop-down menu.
Keep in mind that you can pin only one post to any Facebook page at a
time. When you pin a different post, it automatically replaces the original
one—which continues to appear in its original spot in your news feed.
To test organic Facebook posts, open your page in Creator Studio and
select Post Testing in the Content Library menu. Choose your
Facebook page and select the post types you want to compare. For
example, you may want to test a link post against an image post.
Then adjust the test settings. You can choose the metric that
determines the top-performing post and decide on a test duration.
Facebook will automatically distribute the best post when the test ends.
You can monitor the test in real time, tracking which post is winning
based on the metrics you chose. If you want to end the test early,
choose which post to distribute. Facebook will automatically distribute
the winning post and display it on your page.
Once the test ends, review the results to glean more information. Are
followers responding more to certain types of content? Have particular
CTA styles proven more effective? Use the results to help you create
better content in the future.
To view your business’ news feed, navigate to your page and click
News Feed in the left menu. You can add to your feed by liking
businesses on behalf of your page. Visit any page and click the three
dots to the right of the Like button. Then choose Like as Your Page.
Once you’ve added a few pages to your news feed, make a plan to
engage with the content you see. For example, you may want to set
aside a few minutes each day or week to like and comment on content,
much like you would on Instagram.
Conclusion
With so many new features to try and so many updated tools to
configure, Facebook has no shortage of options to promote your
business. Use this guide to set up or update your Facebook page for
2022 so you’ll be ready to start the new year on a productive note.
But don’t take a “set and forget” approach to your page. After all,
Facebook constantly introduces new business tools so keep an eye out
for new features to add to your page in 2022 and beyond.