OMEGA

C O M M U N I C AT I O N S P V T.
LT D .
SUBMITTED TO: SUBMITTED BY:

DR. PRAGYA KESHARI RAMANDEEP SINGH CHHABRA

PRAJESH MATHEWS
S U M M A RY
 Indore, the commercial capital and largest metropolitan city of Madhya Pradesh, was fast
emerging as a centre of trade and commerce in central India.
 Piyush Arya, a young management graduate, with an objective of providing complete
marketing solutions to the business problems of companies, established OIMS in the year
1996.
 Arya and Biyani started approaching various companies of Indore for promoting the
concept of "Combined Mailers", in which direct mails of four to five non-competing
products of different companies can be clubbed and sent to the customers.
 Arya was able to get business for designing such mailers for many big companies of the
city like Videocon, Centurion Bank etc.
 They went on expansion spree and opened their branches in metro cities like Delhi and
Bangalore to facilitate communication with their national clients.
 One more feather was added to their cap when they got accredited by Indian Newspaper
Society (INS) in 2003.
 They started a branch in Mumbai to handle account of Star One, an upcoming national
Hindi channel.
 However, Omega Communications was still far away from the dream of getting their name
included in the top 20 agencies of the country.
PROBLEMS
COMPETITION

There was cut throat competition in the advertising business and

agencies were adopting unhealthy practices to get the account of clients.

LIMITED SCOPE

In a small city like Indore, where growth opportunities were limited and
creative brains were not getting recognition, it was difficult to retain
creative talents in the agency.

RECESSION

Omega Communications came at cross roads in the year 2008 when

recession hit the country and it lost maximum clients.
S W O T A N A LY S I S

STRENGTHS WEAKNESSES

* INNOVATION * SMALL CITY

* HR POLICIES * SUCCESS RATIO

* PAY ROLL

O P P O RT U N I T E S T H R E AT S
* ACCREDITION * UNETHICAL
PRACTICES
* EXPANSION IN
METRO CITIES * CUT THROAT
COMPETITION

* RECESSION 2008
Q1.COMMENT ON PITCHING PROCESS
O F O M E G A C O M M U N I C AT I O N S .

 They were very selective about the

clients. ​
 They did complete home work before
pitching for the client.
 They approach the client with their
credentials and suggest a complete
marketing plan for their product for one
year.​
Q 2 . A N A LY S E T H E FA C T O R S T H AT
CONTRIBUTED TO THE SUCCESS OF
O M E G A C O M M U N I C AT I O N S I N
INDORE.

OIMS kept all the unethical practices at bay and remained

glued to their principle of providing best marketing
solutions with innovative ideas and boundless creativity
without compromising with the remuneration.
They use combined mailers which reduces the client's cost
for database buying, printing and courier.
Omega Communications was able to retain employees
with their sound HR policies.
Performance Appraisal was done once in a year and
incentives were totally based on revenue generated by the
team members.
They brought the concept of Direct Mailers for the clients
of Indore.
​
Q 3 . C O M M E N T U P O N T H E “ PAY-
ROLL” SYSTEM INTRODUCED BY
O M E G A C O M M U N I C AT I O N S ?

Yes, I do agree with the steps taken by the

company for the concept of the Pay-Roll for the
client as we know it was already a crunch time
and the business of the agency was strongly
affected as budget for the advertisement of there
big clients decreased by 50%. They survived this
tough time through their innovative concept of
Pay-Roll for planning and solution for the their
business clients.
THANK YOU