ASMACAIRE AVP

Approximately 5 mins, To integrate 3D Graphics

 AUDIO VIDEO

Background music Fade in a picturesque

  landscape of green
  fields and blue sky
VO: The joys of  
childhood are like Superimpose photo of
bubbles blown into the girl blowing bubbles
air, 3D bubbles come out
SFX: Blowing into air and start floating on
air
Each bubble has a
photo/video of
children doing
different things
(playing, going to
school, laughing with
family members)
 AUDIO VIDEO

VO: There freedom to Zoom into 3 bubbles

be carefree as they (one after the other)
float into the bliss of where carefree-
innocence. looking children are
playing.
As other bubbles float
on air

VO: The joys of Zoom into bubble

playing, studying, of playing,
or just simply studying, and
spending Sunday bonding. As each
afternoons with bubble is zoomed, it
their family. rotates.
 AUDIO VIDEO

VO: But just like Zoom into the bubble

bubbles, they are with the 3D graphics
fragile child (boy, 5 y.o.)
holding onto his chest
as if having difficulty
breathing.

VO: And with our Smoke enters bubble,

polluted environment and a heap of rubble
and certain genetic builds up in his
factors, genetics background,
coupled with
environmental
changes our children
face threats to their
respiratory system.
 AUDIO VIDEO

VO: As bronchospasm Bubble pops and child

attacks, the bubble of drops to the ground.
protection may just Still holding onto his
burst. chest.

VO: Bronchospasm, Camera pans to

or the sudden open field and
muscular constriction superimpose text
in the walls of
Text:
bronchioles, especially
in asthma may occur Bronchospasm
anytime.
 AUDIO VIDEO

VO: Through the Shades of black and

years, there has been a white lines (3 layers)
significant increase in run through the screen
asthma cases. It has with the statistics
reached a number of mentioned
300 million people (Coming from left)
affected and 250,000 Text: Asthma cases:
deaths resulting from Over 300 million
it… worldwide
(Coming from right)

…worldwide. Text: Deaths resulting

from asthma: 250,000
 
The two lines with the
statistics encircles the
earth illustration
which will pop out of
the screen.
 AUDIO VIDEO

VO: And when Lines get tighter

bronchospasm causing the Earth to
threaten our little ones, shink
immediate relief is  
imperative.  
Earth releases the
line’s hold and the
lines are thrown out of
the frame.
 
Zoom out, the earth is
the illustration on
another 3D child’s t-
shirt and he smiles as
he breathes.
 AUDIO VIDEO

VO: Salbutamol, the Child runs away and

leading and trusted leave behind the word
rescue for “Salbutamol” (size: as
bronchospasm caused big as the child)
by asthma and chronic standing on the
obstructive pulmonary ground.
disease, Words “asthma”,
“chronic pulmonary
disease”, and
bronchospasm fly into
the screen like arrows
and dissolves as they
try to hit the word
Sabutamol.
 AUDIO VIDEO

is now offered in The word

the Philippines at a “Asmacaire”
much affordable emerges from the
price—Asmacaire. ground and lifts
salbutamol into the
air. A rectangle is
drawn around
“Salbutamol”
signifying that it is
a generic name.
 
Baloons with peso
signs further lifts
Asmacaire and
Salbutamol into the
air 
 AUDIO VIDEO

VO: Salbutamol A gush of air comes

(Asmacaire) is a out of the
direct-acting Asmacaire and
sympatomimetic flows towards the
with predominantly child who is having
beta-andregenic difficulty breathing.
activity and a  
selective action on Shot pans to a child
beta receptors, and a nurse in a
which results to hospital bed. With a
permanent clock in the
bronchodilatation background
and cardiovascular  
side effects. Child inhales the
gush of air
 AUDIO VIDEO

VO: And when Clock in

administered background moves
through inhalation, its minute hand to
the bronchodilatory show time lapse of
action speeds up to 5-15 minutes.
5 – 15 minutes and
lasts for 3 to 6
hours.
 AUDIO VIDEO

VO: Aside from its Zoom into table top

clinical efficiency, beside hospital bed
Asmacaire also and show product
comes with the shot of Asmacaire
innovative euro- further zooming
dropper this into the Euro-
facilitates accurate dropper
dispensing and Bottle is tilted and
minimizes solution shows regulated
contamination. flow of solution.
Multiple Dosing
means more peso
savings.
 AUDIO VIDEO

VO: With Asmacaire, Philippine map pops

more and more out of the background
Filipino children will and child icons appear
stay carefree from the on it.
attack of asthma. ***Asmacaire bottle
still superimposed on
the map

VO: In these trying Zoom into one child icon

which transforms into the 3D
economic times, child who can now breathe
Asmacaire provides freely—now wearing a school
the timely rescue from uniform and a backpack.
*** Background of the child
bronchospasm. is the fields landscape with
balloons hanging around him.
 AUDIO VIDEO

VO: So children Child takes one

can breathe the joys balloon and starts to
of childhood and run
experience it to the
fullest.

Child takes books,

pencil, and apple
(which were all
hanging in the air)
that he passes by
and place it in the
his backpack
 AUDIO VIDEO

VO: In play Child continues to

run

VO: Interactions Child meets other

children (2 other 3D
kids) in the fields.
Give them a high
five
 AUDIO VIDEO

VO: Let them To follow script in this

part the client want to
explore and enjoy. end the avp on how it
start ( bubbles)

VO: Let them Asmacaire and

breathe the joys of CYDC logos fade
childhood with into screen.
Asmacaire.