Professional Documents
Culture Documents
Beer Journey
WAY FORWARD
Areas of
Expertise
• Increasing Sales
• Developing Sales Channels
• Logistics
• Branding
• Marketing
• HR
• BI
Sales Strategy
• Market Analysis:
• Areas of Opportunity
Existing & New Flavors
Customerwise Sales Tracking (To
Understand which flavor is
consumed more by which
customer)
Price
• Market Trends
• Sales Channels
• Pricing Strategy
• Logistics
• Creating Loyalty
• Innovation
• Plant Tour
• Beer Making Kits
Company
Strategy
• Increasing Current Sales
1. Increasing Local Sales
2. Geographical Expansion within
state
• New Plant for Bottled Beer
• Manufacturing in Different Locations
• Geographical Sales
1. National
2. International
Cheers!