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BRAZIL
• Brazil is the largest and most powerful country in South America and has
become one of the world's most attractive emerging markets in recent
years.  Brazil accounts for almost half of South America's total population
and landmass and has established itself as the dominant power in South
America.  Moreover, Brazil's rapid economic diversification is allowing it
to transform itself into a modern economy, playing a key role in a variety
of industries.
 
• Brazil accounts for three fifths of the South American economy’s industrial
production and integrates various economic groups, such as Marcos, and
the Cairns Group. The country’s scientific and technological development,
together with a dynamic and diversified industrial sector, is attractive to
foreign enterprise: direct investment was in the region of US$ 20 billion
/year on average, compared to US$ 2 billion/year last decade.
 
• Industry and technology are shining stars of Brazil’s economy.
The nation’s industrial sector accounts for one-third of GDP,
and includes steel, petrochemicals, computers, aircraft, and
consumer durables.
• Its technological sector encompasses submarines, aircraft, and
space research, including involvement in construction of the
International Space Station.
• The World Bank classifies Brazil as a lower- middle-income
country. However, the economy is large and diverse, and
exports are geographically well spread.
 History
• The Brazilian Federation is the "indissoluble union" of three distinct
political entities: the States, the Municipalities and the Federal District.
The Union, the states and the Federal District, and the municipalities,
are the "spheres of government".
• The Federation is set on five fundamental principles: sovereignty,
citizenship, dignity of human beings, the social values of Labor and
freedom of enterprise, and political pluralism.
• Brazil has traditionally been a leader in the inter-American community
and played an important role in collective security efforts, as well as in
economic cooperation in the Western Hemisphere.
• Brazil supported the Allies in both World Wars. During World War II,
its expeditionary force in Italy played a key role in the Allied victory at
Monte Castello.
• Brazil occupies a large area along the eastern coast of South
America and includes much of the continent's interior, sharing
land borders with Uruguay to the south; Argentina and
Paraguay to the southwest; Bolivia and Peru to the west;
Colombia to the northwest; and Venezuela, Suriname, Guyana
and the French overseas department of French Guiana to the
north.
 BRAZIL FLAG

The flag of Brazil is green in colour with a large yellow diamond in the center
bearing a blue celestial globe with 27 white five-pointed stars (one for each
state and the Federal District) arranged in the same pattern as the night sky
over Brazil. The globe has a white equatorial band with the motto ORDEM E
PROGRESSO (Order and Progress).
BRAZIL CURRENCY BRAZIL REAL
 BRAZIL CULTURE

Brazil is a country greatly shaped by its diverse culture and geography. The largest
country in South America in both population and area, Brazil has long been the source of
important natural resources such as timber, sugar and coffee. The culture is a thriving fusion
of Portuguese, African and indigenous Indian influences, all of which have left their mark on
Brazilian society resulting in a rich, distinct culture.
Languages
Portuguese is the official language of Brazil.
Religion
70% were Roman Catholic
Family
Brazil is a collectivist society which places family at the centre of its social structure. Families in Brazil tend to be large and close-knit, providing members security and connections. The importance of family is also evident in
Brazilian business culture where often family members will often be found working for the same company, either family owned or otherwise.
Relationships & Communication
. Brazilians need to know who they are doing business with before they can work effectively.
. Brazilians prefer face-to-face meetings to written communication as it allows them to know the person with whom they are doing business.
. Criticizing an individual causes that person to lose face with the others in the meeting.
. The person making the criticism also loses face, as they have disobeyed the unwritten rule.
. Communication is often informal and does not rely on strict rules of protocol. Anyone who feels they have something to say will generally add their opinion.
. It is considered acceptable to interrupt someone who is speaking.
. Face-to-face, oral communication is preferred over written communication. At the same time, when it comes to business agreements, Brazilians insist on drawing up detailed legal contracts.
Brazilian Diversity
. Brazil is a mixture of races and ethnicities, resulting in rich diversity.
. Many original Portuguese settlers married native women, which created a new race, called mestizos'.
. 'Mulattoes' are descendents of the Portuguese and African slaves.
. Slavery was abolished in 1888, creating over time a further blurring of racial lines.
. Unlike many other Latin American countries where there is a distinct Indian population, Brazilians have
intermarried to the point that it sometimes seems that almost everyone has a combination of European,
African and indigenous ancestry.
Music
The music of Brazil encompasses various regional music styles influenced by African, European and
Amerindian forms
Painting
Brazilian painting emerged in the late 16th century, influenced by the Baroque style imported from
Portugal
Dance
Samba is a lively, rhythmical dance of Brazilian origin.
 Architecture
Brazilian colonial architecture was derived from Portugal, with adaptations demanded by the tropical
climate. The more enduring examples of this very attractive style are to be found in the churches and
monasteries of the older cities.
 
ETIQUETTE
Meeting Etiquette
. Men shake hands when greeting one another, while maintaining steady eye contact.
. Women generally kiss each other, starting with the left and alternating cheeks.
. Hugging and backslapping are common greetings among Brazilian friends.
. If a woman wishes to shake hands with a man, she should extend her hand first.
Gift Giving Etiquette
. If invited to a Brazilian's house, bring the hostess flowers or a small gift.
. Orchids are considered a very nice gift, but avoid purple ones.
. Avoid giving anything purple or black as these are mourning colours.
. Handkerchiefs are also associated with funerals, so they do not make good gifts.
. Gifts are opened when received.
Dress Etiquette
. Brazilians pride themselves on dressing well.
. Men should wear conservative, dark coloured business suits. Three-piece suits typically
indicate that someone is an executive.
. Women should wear suits or dresses that are elegant and feminine with good quality
accessories. Manicures are expected.
Business Cards
. Business cards are exchanged during introductions with everyone at a meeting.
. It is advisable, although not required, to have the other side of your business card
translated into Portuguese.
. Present your business card with the Portuguese side facing the recipient.
TOPOGRAPHY
Natural resources
It include: bauxite, gold, iron ore, manganese, nickel, phosphates, platinum, tin, uranium,
petroleum, hydropower and timber.

Soil
Brazil's tropical soils produce 70 million tons of grain crops per year, but this output is
attributed more to their extension than their fertility.

Forest products such as rubber, Brazil nuts, fruits seeds, oils, and vines

The Amazon River is the widest and second longest river (behind the Nile) in the world.
This huge river drains the greater part of the world's rainforests. Another major river, the
Paraná, has its source in Brazil.
 Government and politics
 
The Brazilian Federation is the "indissoluble union" of three distinct political
entities: the States, the Municipalities and the Federal District. The Union, the
states and the Federal District, and the municipalities, are the "spheres of
government". The Federation is set on five fundamental principles: sovereignty,
citizenship, dignity of human beings, the social values of labour and freedom of
enterprise, and political pluralism. The classic tripartite branches of government
(executive, legislative, and judicial under the checks and balances system), is
formally established by the Constitution. The executive and legislative are
organized independently in all three spheres of government, while the judiciary is
organized only at the federal and state/Federal District spheres.
BRAZIL INTENATIONAL
TRADE
 Brazil Trade, Exports and Imports

Brazil’s trade shows a decline of about 20% in exports and imports in 2009 to an

estimated $159 billion. Brazil’s overall trade surplus was $22.9 billion in 2009, down
7.7% from the 2008 estimates.. Brazil imported $26.2 billion worth of merchandise
from the US in 2009, down 19% from $32.3 billion in 2008.
• The following table shows Brazil’s imports from the US for some commodities.

• commodity
  Civilian aircraft and parts
 Computer accessories
 Organic chemicals
 Plastic materials
 Telecom equipment
 Pharmaceuticals
 Chemical fertilizers
 Brazil Trade: Exports and Imports
The primary export commodities from Brazil include transportation equipment, iron ore,
soybeans, footwear and coffee.

• Commodity
 Crude Oil
 Fuel oil
 Civilian aircrafts
 Pulpwood
 Automotive parts
 Industrial engines
 Industrial organic chemicals
 Green coffee
 Steelmaking materials
BRAZIL’S EXPORT ITEMS
 BRAZIL’S AGRICULTURAL PRODUCTION AND EXPORTS

• Brazil is a major world producer and exporter of agricultural products. In 2004,

Brazil exported $30.9 billion worth of agricultural and food products, making it the
world’s third-largest exporter of agricultural products after the United States and the
European Union. Brazil’s major agricultural exports include soybeans, poultry, beef,
pork, orange juice, and coffee.

 Soybeans
 Poultry
 Beef and veal
 Orange juice
 Coffee
 pepper
 Brazil Exports to U.S.
 

• Of the $26.4 billion in American imports from Brazil in 2009, the following
product categories had the highest values.
• Crude oil US$2.8 billion (10.6% of Brazil to U.S. exports, up 77.2% from 2005)
• Steelmaking materials $1.45 billion (5.5%, down 0.3%)
• Semi-finished iron & steel products $1.38 billion (5.2%, up 9.4%)
• Industrial organic chemicals $1.16 billion (4.4%, up 236.4%)
• Fully built civilian aircraft $1.16 billion (4.4%, down 34.7%)
• Engines & engine parts $1.07 billion (4.0%, up 25.6%)
• Footwear $902.7 million (3.4%, down 11.6%)
• Finishing materials (e.g. shingles, wallboard) $859.8 million (3.3%, up 15.4%)
• Fuel oil $670.5 million (2.5%, down 37.4%)
• Stone, sand, cement & lime $665.8 million (2.5%, up 37.2%
Brazil Imports from U.S.
Of the $19.2 billion in American exports to Brazil in 2006, the following product
categories had the highest values.
Computer accessories, peripherals and parts … US$1.7 billion (8.9% of Brazil
from U.S. imports, up 29.5% from 2005)
Civilian aircraft parts … $1.19 billion (6.2%, up 39.7%)
Civilian aircraft engines … $1.18 billion (6.2%, up 1.9%)
Organic chemicals …. $1.14 billion (5.9%, up 17.2%)
Fully built civilian aircraft … $1.06 billion (5.5%, up 716%)
Oil field drilling equipment … $894.5 million (4.7%, up 146.8%)
Plastics … $757.7 million (3.9%, up 19.1%)
Semi-conductors … $693.6 million (3.6%, up 0.1%)
Chemical fertilizers … $571.3 million (3.0%, up 4.5%)
Pharmaceutical preparations … $566.2 million (2.9%, up 20.5%)
 Brazil Import Prohibitions

• The following commodities are prohibited into Brazil:

• Pleasure boats valued above 3,500 USD.
• Beef derived from cattle administered growth stimulants.
• Fresh poultry meat and poultry products coming from U.S.
• Color prints for the theatrical and television market.
• Dangerous Goods as defined by IATA (Intl. Air Transport
Association)
Estimation of exports
THANK YOU