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Presentation 20120 Contemporary 20 World
Presentation 20120 Contemporary 20 World
INTERNATIONAL
FINANCIAL
INSTITUTIONS, GENERAL
AGREEMENT ON TRADE “
MARKET INTEGRATION
Market integration – The degree to which market
systems in different geographical areas are connected to
each other.
Examples of market integration are the establishment
of wholesaling facilities retailers and the setting up of
another plant by a milk processor.
REASONS FOR MARKET INTEGRATION
1.Horizontal
integration
2.Vertical integration
3.Conglomeration
HORIZONTAL INTEGRATION
is the acquisition of
a business operating
at the same level of
the value chain in
the same industry.
VERTICAL INTEGRATION
A company that opts
for vertical integration
takes complete control
over one or more stages
in the production or
distribution of a
product.
EXAMPLE OF VERTICAL INTEGRATION
CONGLOMERATE INTEGRATION