Operational And supply chain management of Amazon Inc.
Poster Presentation
Introduction
Amazon is a multinational American company est.
1994 by jeff Bezos. while entering in the online
market the first product was book after the year
the company diversified the activities of business
into different products and become the world
largest online shopping market. The amazon
becomes the first choice of the customers for
online shopping. Amazon creates the sustainable
platform to the suppliers to sell the products to
their ultimate customers. It is must preferred e-
commerce for shopping.
 
Supply chain management
It is the operational process of the company
to provide goods and services to the
ultimate customers. the process starts from
suppliers to the ultimate customers.
Amazon divided its suppliers into three
category and warehouse into up and down
steam. Amazon applied push-pull strategy. it
applies drop shipment models.
Supply chain network Operational Challenges
 Organization and shipment: organization and shipment are of the important  Ensure sufficient supply to
component of the supply chain function because they have directly affected meet demand: The wrong
customer satisfaction. Its offers 3pl services. amazon invested huge amount of their prediction of the order often
capital in an innovation delivery done system   causes consumer
 Customer service management.: amazon provides high level of customer service dissatisfaction.  
towards their service. Amazon meet the satisfaction level of their customers.  Prepare resources for increased
customer service department is highly trained to provide the service to their order delivery: it is another
customer with in minimum time. challenge for the company to
It is an important for the amazon to build the longtime relationship with their prepare resources for increased
customers. the effective technical support and timely customer service makes the order delivery. Especially
customers high level of satisfaction.  during the peak seasons and
 Demand management: Demand management is another component of the supply occasion time the company
chain function. demand management makes the customer feel timely delivery of faces the delivery problems in
goods which increases the good impact towards the company. The function is mainly their supply chain.
focusing on obtaining up to customers information and providing customers with
products at a personalized level.
 Improve technical
 Inventory management: inventory management is another component of the supply
chain function because it has high impact in supply chain of the goods and services.
infrastructure for peak
the proper management of the order and inventory level helps the company to meet orders: this is another
the customer demand in right time by which company is able to build strong challenge for the amazon
relationship with their customers. company. it is difficult for
  Recommendation the company to manage
the order in peak season.
Amazon is the biggest and well-known online shopping where people can easily buy the delay in supply of
and sell their products with in minimum efforts by this, I would like to suggest the
company to improve some gaps that is occurring tin the supply chain though the goods may create
company is well management and timely delivery the orders and meet the customers
dissatisfaction to their
demand some situation like peak season and occasion time the company faces the
operational problems in supply chain. Amazon can better integrate its supply chain customers.  
management and move from a cooperative model with suppliers to a model of
coordination. This will require the use of the latest technology to share information.it
is to unify supply chain to large its system for the visibility to each component of the
supply chain.