The Business Model Canvas

Key Partners Key Activities
- E-commerce Platform:
- Suppliers: Amazon Amazon operates an online
partners with various marketplace where customers
can browse, purchase, and
suppliers and review products.
manufacturers to source a - Fulfillment and Logistics:
wide range of products. Amazon manages its fulfillment and home goods.
- Third-Party Sellers: centers and logistics
Amazon has a vast operations to store, package,
and ship products to
network of third-party customers.
sellers who list and sell
 - Cloud Services: Amazon
their products on the Web Services (AWS)
platform. provides cloud computing
- Delivery and Logistics infrastructure and services - Competitive Pricing:
Partners: Amazon to businesses and
individuals
collaborates with
shipping and logistics Key Resources
companies to ensure - Technology Infrastructure: Amazon negotiating power with
relies on robust technology systems
efficient delivery.
to power its e-commerce platform,
manage inventory, and process
transactions.
- Fulfillment Centers: Amazon's
extensive network of fulfillment
centers enables efficient storage,
packaging, and shipping of products.
- Data and Analytics: Amazon
collects and analyzes vast amounts
of customer data to personalize
recommendations and enhance the
user experience.
Value Proposition Customer Relationships Customer Segments
- Broad Product Selection: - Personalized - Individual Consumers:
Amazon offers a vast Recommendations: Amazon caters to
catalog of products, Amazon uses customer individual customers
ranging from books and data to provide seeking a wide range of
electronics to clothing personalized product products.
recommendations and - Businesses: Amazon
- Convenience and Speed: improve the shopping serves businesses of all
Customers can easily find experience. sizes through its
and purchase products  - Customer Support: business-specific
online, and Amazon Amazon offers various marketplace and cloud
provides fast shipping customer support services.
options like Prime. channels, including 
online help centers,
Amazon strives to offer chat, and phone
competitive prices, often support
leveraging its scale and Channels
- Online Marketplace:
suppliers. Amazon's website and
mobile app serve as the
primary channels for
customers to discover
and purchase products.
 - Amazon Prime: The
subscription service
provides additional
benefits like fast
shipping, streaming
services, and exclusive
deals

Eureka Fair: Technology Operation & Startegy

 Cost Structure
- Fulfillment and Storage Costs: Expenses related to operating
fulfillment centers, storing inventory, and managing logistics.
- Technology Infrastructure: Investments in maintaining and
upgrading the online platform, data centers, and technology systems.
- Marketing and Advertising: Costs associated with marketing
campaigns, promotions, and customer acquisition.
Source: www.businessmodelgeneration.com
Eureka Fair: Technology Operation & Startegy
Revenue Streams
- Product Sales: Amazon generates revenue by selling products
directly to customers and taking a commission from third-party
sellers.
- Amazon Prime Membership: Subscription fees from Amazon Prime
members contribute to recurring revenue.
- AWS: Revenue generated from providing cloud computing
infrastructure and services through AWS.