• Recognize an Ethical Issue

A Framework 1. Could this decision or situation be damaging to

someone or to some group?
for Ethical 2. Does this decision involve a choice between a
good and bad alternative, or perhaps between
Decision 3.
both "good" or between both "bad"?
Is this issue about more – what is legal or what is
Making (1/5) most efficient? If so, how?
 • Get the Facts
1. What are the relevant facts of the case?
2. What facts are not known?
A Framework 3.
4.
Can I learn more about the situation?
Do I know enough to decide?
for Ethical 5. What individuals and groups have an important stake in
the outcome?
Decision 6.
7.
Are some concerns more important? Why?
What are the options for acting?
Making (2/5) 8. Have all the relevant persons and groups been
consulted?
9. Have I identified alternative options?
 • Evaluate Alternative Actions
Prior to decision
1. Which option will produce the maximum good and do the least
harm? (The Utilitarian Approach)
A Framework 2. Which option best respects the rights of all who have a stake?
(The Rights Approach)

for Ethical 3. Which option treats people equally or proportionately? (The

Justice Approach)

Decision
4. Which option best serves the community, not just some
members? (The Common Good Approach)
5. Which option leads me to act as the sort of person I want to be?

Making (3/5) (The Virtue Approach)

After the decision, but prior to implementing
6. How did my decision turn out and what have I learned from this
specific situation?
 • Decide and Test It
A Framework 1. Make your decision, considering all these

for Ethical approaches, which option best addresses the

situation?

Decision 2. Test it. How would someone I respect -- or public --

which option I have chosen, what would they say?

Making (4/5)
(Vox Populi, Vox Dei)
A Framework • Act and Reflect on the Outcome, and then
Implement
for Ethical • How can my decision be implemented with the

Decision greatest care and attention to the concerns of all

stakeholders?

Making (5/5)
You are what your deep
driving desire is.
As your desire is so is काममय एवायं पुरुष इति। 
your will.
As your will is, so is your
deed.
स यथाकामो भवति तत्क्रतुर्भवति। 
As your deed is, so is
your destiny. यत्क्रतुर्भवति तत्कर्म कु रुते। 

यत्कर्म कु रुते तदभिसंपद्यते॥

बृहदारण्यक उपनिषद् 4.4.5
 What
Are some well known scrutiny
has done
brands more ethically to well
conscious now? know
companies

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 1

HOW WE MAKE JEANS WITH LESS WATER

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 2

RETURNING 100% OF WATER USED IN OUR DRINKS

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 3

ETHICAL SOURCING AT MATTEL

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 4

TRANSFORMING MANUFACTURING AT NIKE

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 5

NOVARTIS ACCESS FRAMEWORK

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 6

44% LESS CO2 EMISSIONS IN THE LAST 5 YEARS FOR CARS

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 7

HARM REDUCTION – MYTH OR FACT?

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 8

INCREASED SUPPORT FOR RESPONSIBLE DRINKING

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 9

THE FACTS ABOUT TALC SAFETY (NO ASBESTOS)

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 10

WHETHER FAST-TRACKED VACCINES THAT

SHORT-CUT PHASE 3 TRIALS ARE SAFE.
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