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  • Customer Service: Compiled by Dr. Kumkum Bharti For MBA 2020

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    Rajat Singh
    21 views4 pages
    This document discusses value from the customer's perspective in business. It touches on co-creating value with customers by understanding what they want through value-in-use, value-in-context, and value-in-achievement rather than just value-in-exchange. It also questions whether adding space beds would meet customer needs and how companies have stayed ahead of competition.

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    Customer service_PPT

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    This document discusses value from the customer's perspective in business. It touches on co-creating value with customers by understanding what they want through value-in-use, value-in-context, and value-in-achievement rather than just value-in-exchange. It also questions whether adding space beds would meet customer needs and how companies have stayed ahead of competition.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views4 pages

    Customer Service: Compiled by Dr. Kumkum Bharti For MBA 2020

    Uploaded by

    Rajat Singh
    This document discusses value from the customer's perspective in business. It touches on co-creating value with customers by understanding what they want through value-in-use, value-in-context, and value-in-achievement rather than just value-in-exchange. It also questions whether adding space beds would meet customer needs and how companies have stayed ahead of competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Compiled by

    CUSTOMER SERVICE Dr. Kumkum Bharti


    For MBA 2020
    JTBD

    Focus: what ‘they’ want?


    Meaning

    Co-creation

    Value-in exchange

    VALUE Value-in-use

    Value-in-context

    Value-in-achievement
    SIA
    Do you think they need to add space beds?
    How they stayed ahead of competition so far?

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