Levi’s

DONE BY-
RUDOLF SUN
SALES AND BBA 5TH Semester
Roll no - 9
ADVERTISING
What is Advertising ?
 Action of calling public attention to something
 A form of paid communication
 Purpose:
• Inform
• convince
Evolution Of Advertising
 Word of mouth
 Print media
 Radios
 Televisions
 Electronic data
Levi’s
 It was founded in may , 1853
 Head Quarter is
located in San
Francisco
Levi’s
 The only form of advertising was
the word of mouth mouth spread
by people
 Gold rush
Levi’s
 In 1872 , Jacob Davis came up with the idea of
adding rivets .

 Jacob didn’t have enough money to purchase a

patent
 In 1873 the two men

receive U.S patent from

U.S patent and
trademark office
Levi’s
 In 1873 first rivet jeans
was sold
 birth of blue jeans

 501 was used to

designate the rivet

trousers
 Waist overalls
Levi’s
 In 1887 the two horses logo was created

 In 1902 Levi’s died at the age of 73

 In 1906 earthquake destroyed the headquarter of
Levi’s Strauss and Co
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 1917-1919 First World War
 Shirts label-
Levi’s
Levi’s
 After 1st world war
 ‘Freedom All’ Jeans
Levi’s
 1930’s
 Levis became synonymous with the stylish image
of American cowboy
Levi’s
 In 1936 Levi’s used celebrities in their Ads
 In 1936 Levi’s introduced
the red tab
Levi’s
 2nd World War – levis was sold only to those
engaged in defense work
 Conserve raw material for the war
 After the war denim clothing became more
accepted in American society
Levi’s
 1960-2000
 In 1967 the red “Batwing” logo was designed by
Walter Landor & Associates
Levi’s
 The hippie era loved levis
 Jefferson Airplane recorded
radio commercial for the
jeans
Levi’s
 Jefferson Airplane
Levi’s
 Some T.V ads were downright Psychedelic
Levi’s
 In 1977 Adrian Lyne helped levis to film an ad
Levi’s
 Levi’s was again showcased as the quintessential
American brand when they made apparel for 1980
and 1984 Olympics
Levi’s
 Shrink to fit jeans
Levi’s
 Started working with Foote, Cone & Belding
 Levi’s made an ad featuring Brad Pitt
Levi’s
 2000s
 2002 Levi’s began a close business collaboration
with Wal-Mart
 2008 Levi’s launched ‘live unbuttoned’
Levi’s
 2013 introduced the use of recycled materials in
their products
 water<less jeans

 2014 “live in Levi's” campaign reunited the brand

with Foote , Cone’s & Belding
Levi’s
Levi’s
 Levi’s circle
“ We Are All Connected .
We Are Most Alike Than Different
And Our Difference Only Makes Us Stronger”
Levi’s
Levi’s
 At the conclusion of the spot, the words “men,
women, young, old, gay, straight,” rapidly appear
on the screen, followed by, “Let’s live how we
dance.”
Levi’s
 “Fire Within Me”
Levi’s
Conclusion
One of the reasons why Levi’s has such a
strong brand, other than producing a quality
product, is that it isn’t afraid to tackle real world
issues. In addition to addressing diversity through
music and dance
Levi’s

 No matter where we are from or what we

believe, no one can deny that music and dance are
universal languages that can be used as agents to
bring people together. 
Levi’s

THANK
YOU