GELO

REFRIGERATOR

PRESENTED BY:
S.B.HEMA PRIYA
G.SUSHMITHA
LOGO
WHAT DO YOU MEAN BY
GELO?
GELO is a Brazilian
Portuguese language word
which means “ICE”
COMPANY SUMMARY
Our company is a start-
up in collaboration with
the Samsung Next
venture to create a
world which is
advanced for the people
to live their life in an
easy, comfort and
luxurious way.
MARKET ANALYSIS
 our products to the end
customers at a fixed price.
 It is high in quality and
serves an important
contribution to long
term profit.

 our utmost priority is the

satisfaction of the consumers
as they are the king of the
market.
COMPETITIVE ANALYSIS
 More brands have already set their
standards for their fridge
 to seek the attention of the customers we
have secured funds from the Samsung
Next
 Promotion of the products via
 advertising (celebrity couple)

 offer complimentary upgrade

 host an event,

 run a social media contest

 Our products can be purchased through

agencies
 Sathya, Vasanth & Co

 directly from the Samsung showroom

and via
 online shopping websites (Amazon,
Flipkart).
 PRODUCT DESCRIPTION
 Modelled fridges varying on features, size, and price.
 All our refrigerators come with
o Frost Free technology

o locks the freshness of the organic fruits and vegetables for up to 20 days.

o Fresh Guard is an optional feature which reduces bad odour

o HFC 134a refrigerant which is less toxicity.

 Curd Meister refrigerators:
o fresh curd and preserves irrespective of weather conditions

o convenient to prepare,

o automatic cooling and monitoring,

o consistent taste, fresh and healthy.

o It also has Smart Convertible and will be available in 253-litre, 265-litre, 314-

litre, and 336-litre capacities.

 Nuovo refrigerators:
o Added artificial intelligence equipped cameras that can identify food.
o The users know what food items they are short and gives them a reminder to shop
grocery.
o Displays the calories of each items in the fridge
 Nuovo 2:
 An additional feature of people connecting with
their fridge via
 apps installed either phone,
 tablet, or PC.
 We use psychological pricing strategy.
 Our product starts at the price of Rs. 39,999 and varies depending on the model and
features
 Research team has a product idea which is in the early stage of development
INTELLECTUAL PROPERTY
STATUS
For obtainment of venture
capitals, we have,
Term sheet

Subscription agreements

Subscription letters and

Shareholder's agreement.

Board rights as a three-member

Board, one by the founders, one by
the investors, and one independent
director mutually agreed upon.
Vote rights includes

amendment of the company

charter or by law,
creation of new series

redeeming shares on term

 INVESTMENT
A capital investment of Rs.70 lakhs to invest
 Rs.15 lakhs in Research and Development
 Rs.40 lakhs in Raw materials
 Rs.10 lakhs in labourers

 Rs.5 lakhs in promotions.

 FINANCIAL ANALYSIS
2021 2022 2023
(Rs.) (Rs.) (Rs.)

Revenue 40,56,793 42,45,896 48,39,268

Cost of expenses 2120340 2135678 21,57,134

Net profit 19,36,463 21,10,218 26,82,134

Profit (%) 48 50 55.4