Professional Documents
Culture Documents
2007 2006
• Revenue as a signal
Known as sales - represents all the money a company brought in
during a specific time period, although big companies sometimes
break down revenue by business segment or geography.
The best revenues are those that continue year in and year out.
Temporary increases, such as those that might result from a
short-term promotion, are less valuable and should garner a lower
price-to-earnings multiple for a company.
What is Expenses?
• Often called the "bottom line" and is generally the figure people
refer to when they use the word "profit" or "earnings".
• When a company has a high profit margin, means that it has more
advantages over its competitors. Companies with high net profit
margins have a bigger cushion to protect themselves during the
hard times.
• Companies with low profit margins can get wiped out in a downturn.
2007 2006
Depreciation 10,000
Decrease in Accounts Receivable 15,000
Increase in Accounts Payable 15,000
Increase in Taxes Payable 2,000
Subtractions From Cash
Equipment (500,000)
Cash Flow From Financing
Paragraph 2
Stresses on the use of the generally accepted auditing standards (GAAS),
assesses the generally accepted accounting principles (GAAP) applied and the
overall financial statement presentation.
Paragraph 3
Provides the auditor's opinion on the financial statements of the company being
audited. This is simply an opinion, not a guarantee of accuracy.
How truthful are the accounting
numbers?