PENGANTAR INISIASI 6: TRANSLATION

IN TRAVEL AND TOURISM INDUSTRY

oleh:
Asep Suparman
 PURPOSE, TYPE, AND IMPLICATION

• Translation in the travel and tourism industry

is mostly for promotional purposes
• Example: website translation, catalogue
translation, advertisement translation, etc.
 PURPOSE, TYPE, AND IMPLICATION (CONT’D)

• Its a creative translation type; translation

accuracy is not the only thing that matters.
• Translators in this field are required to be
equipped with not only translation
competence but also with culturally sound
knowledge to help sell the travel destination
 PURPOSE, TYPE, AND IMPLICATION (CONT’D)

• In professional circle, this translation

type is well-known as copy-translation
• As the name suggest, it is a combination
between copy writing and translation
 PURPOSE, TYPE, AND IMPLICATION (CONT’D)

• Your responsibility as a copy-translator

is not only to translate, but also to
increase a certain impact your client
wants.
 HOW TO APPROACH

• Before you apply your copy-translation

expertise, you need to see the
destination through a traveler’s eyes: are
you a business traveler or a tourist?
• That way, you can describe and sell the
destination using your linguistic
competence and cultural knowledge
 DISCUSSION

Now go to the discussion forum, read the

instruction, and post your responses!