QUALIFICATIONS OF A TOUR

GUIDE
Prepared by:

Joanna Marie B. Victorio, CGSP, MBA

Instructor, TMSS 104 l Program Chair, BSTM
SPEAKING SKILLS OF
TOUR GUIDES Prepared by:
Joanna Marie B. Victorio, CGSP, MBA
Program Chair, BSTM l Instructor, TMSS 104
 LEARNING OBJECTIVES
● to imbue the necessary speaking skills expected of a
tour guide;
● explain the advantages of a good posture;
● enumerate the importance of eye contact as a
speaking technique;
● explain the meaning of pitch, resonance, and
volume;
● recognize the common annoying habits of speakers;
● master the use of microphone that contributes to
the success of the tour; and
● emancipate the moral principles and standards in
tour guiding;
 BASIC
SKILLS!
LEADERSHIP
SKILLS

COMMUNICATION
SKILLS
 SKILLS IN TOUR GUIDING

1. Listening
Skills
2. Research
Skills
3. Nervousness
 LISTENING SKILLS
Tips for effective listening:
Use attentive body language; Learn to
use your thinking time constructively;
Become an observer – control your
mouth; Do not jump to conclusions; Let
the speaker know that you hear and
understand.
 RESEARCH SKILLS
● Tour commentaries are planned, structure and
carefully studied information designed to be the
tool for the tour activity to be understood,
appreciated and related to the actual sightseeing
part of the tour itinerary.
● As a good guide, you need to keep updating your
knowledge so you can share the latest and most
correct information with the tourists you guide.
 Remember: You don’t have to know
everything!! In fact, you cannot know
everything!
• There are experts who will support
you in what you do – site guides,
experts on the coffee farms, etc. They
will know more about the subject
than you do.
• You need to know when and where
you MUST know something, and
when and where you can use an
expert instead of yourself! If there is
no expert available, then you will
have to learn about it so that you can
give good information to the
tourists.
 NERVOUSNESS
The Book of Lists:
PUBLIC SPEAKING
=
NO. 1 FEAR
 QUALITIES OF THE VOICE
INTONATION
● the melody of speech. It is a
personal quality that often
reveals a speaker’s
geographic background,
personality and enthusiasm.
ARTICULATION
● the process of producing clear
and distinct sounds. It is the
manner by which a speaker
utters the vowels and the
consonants
 QUALITIES OF THE VOICE

VOCABULARY PITCH
● the use of basic words ● the high or low quality of the
appropriately and not amazing voice. It is the musical position
people with high sounding of speech sound.
words. Guides must know their
audience and use words that
are understood by them.
 QUALITIES OF THE VOICE
RESONANCE
● it is the resounding quality
of the voice. The most
common problems with
resonance are nasality and
denasality.
VOLUME
● loudness of sound. The qualities of
good voice volume include not
only the ability to be loud but also
to control volume and to produce
volume without straining the vocal
cords.
QUALITIES OF THE VOICE

PRONUNCIATION
● the sound a person gives to
words. Spoken words are
sound symbols of meaning.
Mispronouncing words can
annoy listeners.
LEARN HOW TO OVERCOME
ANNOYING HABITS
MICROPHONE/LAPEL
TECHNIQUES
TOUR GUIDING ETHICS

1. WORK ETHICS
2. BUSINESS ETHICS
Ethics in Tour Guiding

1. Content
2. Behaviour
3. Tour Management
 TOUR
COMMENTARY
Prepared by:
JOANNA MARIE B. VICTORIO, CGSP, MBA
Program Chair, BSTM l Instructor, TMSS 104
LEARNING OBJECTIVES
● exhibit with the necessary requirements that is
required to be an accredited tour guide;
● display mastery in creating a tour commentary
and analyze the role it plays in a tour; and
● discuss the different steps in creating a script
● prepare a commentary for a face to face and
virtual tour
 COMMENTARY
A commentary is a narrative used by a tour guide to
describe a site and provide information about the
various aspects of a country to tourists while on a tour.
They are generally referred to as the "guide's speak" and
included general information and local stories about
attractions or sites, events and personalities in a country.
ANALYZE YOUR AUDIENCE
Understanding your audience is important for you
to prepare a sound script. This may include
socio-demograpahic (sex, language, religion, etc.),
geographic characteristics (where they came from),
thoughts, beliefs, knowledge, etc.
INFORMATION SHOULD BE
01 02 03
ACCURATE SELECTIVE RELEVANT

04 05 06
STRUCTURED VARIED OBJECTIVE
INTERPRETATIVE
Guiding
Pertains to using interpretive activities and presentation
techniques when leading or presenting tour.
DEVELOPING SCRIPT
This is the written words of a speech or a talk.
When writing content for tour activities and scripts,
remember:
● make sure the content is true and up to
date:
○ separate opinion from facts;
○ no made up facts!
○ double check your facts from different
sources.
● include important information – as relevant
to:
○ the time of day (e.g. after dark safety
and security);
○ road/route conditions (e.g. steep,
slippery, wet);
○ expected weather (wet weather
cautions); and/ or
○ activities and inclusions while on-tour.
TOUR HANDLING

In conducting a tour, the following should be done: · Directing customers to the first
· Tour Briefings destination/activity
o Welcome · Follow the tour itinerary
o Introductions o Changes to itineraries
o Tour Information · Provide on-‐going information
o Tour Requirements · Walking Tour Techniques
o Travel tips o Pace
o Health, safety and security o Positioning
o Questions · Provide additional information or help to tour
· Building rapport members
· Counting participants · Conclude the tour
o Find lost or late tour group members
o Loading customers/passengers
TOUR EVALUATION
Evaluation involves comparing the performance of the organization
with the actual results in terms of:
· financial results (through gain or loss)
· Customer satisfaction (by seeking feedback from the clients)
This only means that feedback mechanism must provide
comments and critics from the visitors regarding the degree their
expectations were met. Moreover, failure to meet the expectations of
the clients means failure of the package. It must be remembered that
the best endorsement is the word-of-mouth testimonial and nothing
beats that.
WHAT DO WE NORMALLY
EVALUATE IN A TOUR?

INCLUSIONS EXCLUSIONS SERVICES

All products and Activities or other For a personal
services included in products that evaluation of
the tour tourist can enjoy on performance e.g the
pax account tour guide
evaluation