Advertisement

It is any public notice, as a

printed display in a newspaper,
short film on television,
announcement on radio, etc.,
designed to sell goods, publicize
an event, etc.
 What is it?
A public promotion of some
product or service
 Features?
• should have the following criteria:
- Objective and honest
- Interesting
- Short and clear
- Does not conflict with SARA and other
product offensive
 Language?
• Easily understood
• Easy to remember
• Positive connotation and
influence audiences
• Growing curiosity for the people
What should be there?
• What
• Where
• Who
• When
• How
Examples
 Brochure
A brochure (also referred to as a pamphlet) is a
type of leaflet. Brochures are advertising pieces
mainly used to introduce a company or
organization, and inform about products and/or
services to a target audience. Brochures are
distributed by mail, handed personally or placed
in brochure racks.
 The differences …. ??
• Advertisement
 Can be written or spoken
 Just one sheet (written)
 Persuade the audience
• Brochure
 Just written
 Can be folded sheet
 In detail and not persuade the audience
 Example …
http://www.google.co.id/imgres?q=brochure&start=85&hl=id&client=firefox-a&sa=X&rls=org.mozilla:en-
US:official&channel=s&biw=1280&bih=559&tbm=isch&prmd=imvns&tbnid=XOMVTsmMD_OO0M:&imgrefurl=http://bjarniwark.com/bj2design/web-graphic-design/brochure-
design.html&imgurl=http://bjarniwark.com/bj2design/images/brochure-
bcis.jpg&w=419&h=316&ei=fI49UKi7ENHRrQeRw4HoCA&zoom=1&iact=hc&vpx=290&vpy=51&dur=2958&hovh=195&hovw=259&tx=183&ty=78&sig=108830053837587750889&p
age=7&tbnh=164&tbnw=217&ndsp=15&ved=1t:429,r:6,s:85,i:25 (28 agst. 2012 jam 10.40)
http://www.google.co.id/imgres?q=brochure&start=100&hl=id&client=firefox-a&sa=X&rls=org.mozilla:en-
US:official&channel=s&biw=1280&bih=559&tbm=isch&prmd=imvns&tbnid=Zc7BgyVBZ2vnZM:&imgrefurl=http://www.smiletemplates.com/brochure-templates/massage/
00506/&imgurl=http://www.smiletemplates.com/screenshots/2/00506/brochure-templates-
b.jpg&w=425&h=303&ei=fI49UKi7ENHRrQeRw4HoCA&zoom=1&iact=hc&vpx=534&vpy=126&dur=299&hovh=179&hovw=247&tx=133&ty=89&sig=10883005383758775088
9&page=8&tbnh=164&tbnw=216&ndsp=15&ved=1t:429,r:12,s:100,i:93 , 28 Agst 2012, jam 10.45)