DNA

GROUP-2
FINAL REVIEW
 TEAM MEMBERS
• Anamitra Maiti - 20BEE1052
Aakash A - 20BEC1294
Syed Mohammed - 20BEE1180
Rakesh K - 20BEE1177
Sevya - 20BMH1040
Krishna Vinod - 20BRS1233
Saraswat - 20BEE11467
 OUR DEPARTMENTS
• FINANCE/QUALITY- ANAMITRA MAITI, SARASWAT
• DESIGNING- KRISHNA VINOD, SEVYA, AAKASH
• PROMOTION- RAKESH K, SYED MOHAMMED
 THE IDEA
• To grab the clothing market of India, start and increase our production,
supply and to reach out more number of customers nationwide and
provide them ease of access.
• To take advantage of this boom market which is evidenced by its recent
growth in sales and profitability we decided to start our production and
supply and expand our network nationwide.
 MARKET ANALYSIS
1) MARKET SHARE: The potential market demand of clothing products are increasing. The design part here
plays a major role. To take advantage of this boom-market which is evidenced by its recent growth in sales and
profitability we decided to start our production and supply and expand our network nationwide.
2) TARGET CUSTOMERS: A target market is a group of people with same shared characteristics that a
company has identified as potential customers for its products.
3) SIZE OF MARKET: Market size refers to the maximum total number of sales (or) customers your business
can see. As we know, day by day our world population is increasing and there are various people with different
mind sets. We have noted down the approximate no of customers who are actually fond of clothing styles. The
estimated size of market for clothing is given below: 
(i.) Total Available Market (TAM): 2.7 Billion  (ii.) Serviceable Available Market (SAM): 64 Million 
(iii.) Serviceable Obtainable Market (SOM): 1.37 Million
CUSTOMER VALUE PROPOSITION
• CHEAP AND AFFORDABLE PRODUCTS WITH GOOD QUALITY.
• PRODUCTS CAN BE CUSTOMIZABLE.
• SPECIAL DISCOUNTS AND CUSTOMIZATIONS DURING
BIRTHDAYS.
• VIRTUAL 3D TRY ON OF THE CLOTHING WILL BE AVAILABLE.
• LOTTERY TAG.
BUSINESS CANVAS MODEL
MINIMUM VIABLE PRODUCT
 WHAT IS MVP?

A minimum viable product product (MVP) is a

version of a product that has only enough features
for early consumers to use and provide input for
future product development. Developers can
potentially save lengthy and (ultimately) unneeded
work if they focus on releasing an MVP.
 HOW TO PLAN OUR MVP?
• Identify And understand the business needs.

• Find the opportunities:

(i.) Map out the user journey.
(ii.) Create a “pain and gain” map for each action.
(iii.) Summarize the pains and gains.
• Decide what features to build
MEN’S SIZE CHART
WOMEN’S SIZE CHART
 LEAN BUSINESS MODEL

A Lean Business Model means making continuous improvements

in a business operation, and the implementation of processes to
guarantee optimum business efficiency. this can be achieved by
changing or removing ineffective practices, identifying and
getting rid of unprofitable products and measuring and improving
the productivity of teams.
FEATURES OF LEAN BUSINESS MODEL
• Eliminate waste:
A lean business eliminates any activity that does not result in value for the customer.

• Build quality in:

A Lean Business uses strategies like testing and pair programming to ensure quality in the process.

• Deliver fast:
Rather than expecting to deliver a perfect product to the customer, a lean business focuses on delivering value fast,
and in increments, so that customer feedback can be included in development.
EXPERIMENT MODEL

• Made from 100% recycled fabrics

• Customizable Designs (Customer’s Choice)
• All Variants Available
• Affordable Price
 MVP REFINEMENT

Comfortable Trendy
   
Easily Stretchable Quality
   
Unique Designs UNISEX
 DESIGN OF PRODUCTS
• We allow customers to make their own designs. According to our customer’s wish, we will design our products like
T-shirts and hoodies.
• We also sell our own designs from DNA Boys and also designs on famous anime-series, movies etc. Some of the
designs are given below:
DESIGN OF E-COMMERCE WEBSITE
D N A is an online based shopping brand. We have created an E-commerce website for our online
trading. Website screenshots are given below:

HOME PAGE
NEW PRODUCTS PAGE

WOMEN’S SECTION PAGE (FOR

NOW NO PRODUCTS ADDED)
MEN’S SECTION PAGE

CHECKOUT PAGE
 FUNDING PLAN
Expenses for:
• Branding development.
• Web development.
• Advertising and marketing.
• Fabric.
• Software.
 OTHER EXPENSES

• Rent.
• Insurance.
• Permits.
• Utility deposits.
• Legal advice and other office supplies.
 OTHER IMPORTANT FUNDINGS

• Loan.
• Personal assests.
• Cash flow.
• Potential investers.
THANK YOU