WRITING THE PERFECT

COVER LETTER
WRITINGYOUR
COVERLETTER
WRITING YOUR
COV PRESENTATION
ERLETTERWRIT OVERVIEW
INGYOUR
COVERLETTER WRITING THE PERFECT
WRITIN
GYOUR COVER LETTER
COVERLETTER • What is a cover letter?
WRI • What is the purpose of
TINGYOUR cover letters?
COVERLET • Structure of cover letter
TER • How to Write the Perfect
WRITINGYOUR Cover Letter
• Things to remember
COVERLETTER • Conclusion
WRITINGYOUR
COVERLETTER
WHAT IS A
COVER LETTER?
• A cover letter is a one-page document that
you submit as part of your job application
(alongside your CV or Resume). 
• On a vera ge , you r cover let t er s houl d be
fr om 250 t o 40 0 wo rd s long .
• Highlights your motivations in applying
for the position and why you want to
work with this specific organization.
• Showcases your personality and values.
PURPOSE OF A
COVER LETTER
• Its purpose is to introduce you and briefly
summarize your professional background.

• Cover letters should highlight your academic,

professional, and personal qualifications for the
position to which you are applying.
PURPOSE OF A COVER
LETTER
A compelling cover letter is the one that answers
"Why are you?" and "Why are they?"
- Why you: Focus their attention on your most relevant and
compelling qualifications. What value will you bring to the
organization? (Not what you want or what you can achieve.)

- Why are they: Include a sentence about the reason why you
want to work with this particular organization.

- When talking about this, your tone of voice when should be

formal. Do not use slang, abbreviations.

Most of the content of your cover letter should be factual, without

any frills or generalizations
EXAMPLE
STRUCTURE
OF A COVER
LETTER
 STRUCTURE OF
A COVER LETTER

• Header - Input contact information

• Greeting the hiring manager
• Opening paragraph - Grab the reader’s
attention with 2-3 of your top
achievements
• Second paragraph - Explain why you’re
the perfect candidate for the job
• Third paragraph - Explain why you’re a
good match for the company
• Formal closing
3 WAYS TO MAKE
A CONNECTION
A) Share a story that shows you connect with their
brand or their culture
B) Tell them how you came to learn that they were
special amongst their competitors
C) Demonstrate why you value them and the work
they do
 HOW TO
WRITE THE
PERFECT
COVER
LETTER
 #STEP 1
Pick the Right Cover Letter Template
 #STEP 2
Start the Cover Letter with a Header
 #STEP 3
Greet the Hiring Manager

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team
 #STEP 5
Explain why you’re
the perfect person for the job
- This is where you show off your professional skills and convince the HR
manager that you’re a better fit for the job than all the other applicants.
 #STEP 4
Write an Attention
- Grabbing Introduction
 #STEP 6
Explain why you’re a good fit
for the company

You want to know things like:

- What’s the company’s business model?
- What’s the company product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will
you have autonomy on how you get things done?
 #STEP 7:
Wrap up with a call to action

In the final paragraph, you want to:

- Wrap up any points you couldn't in the previous paragraphs.
- Thank the hiring manager for their time.
- Finish the cover letter with a call to action.
 #STEP 8:
Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write
down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:
• Best Regards
• Kind Regards
• Sincerely
• Thank you
 THINGS TO REMEMER
TOPICS STYLE FONT

Why are you? Should be narrative in Use same font as

Why are they? style. Match tone of resume for
organization and consistency across
Highlight your always be professional. your documents
experiences to
showcase you as the CUSTOMIZE
LENGTH
best candidate and
emphasize your No longer than 1 page Tailor and customize
interest in their and around 3-5 your cover letter to
organization. paragraphs. each position.
 Conclusion
Now that we’ve walked you through all the steps of writing a cover letter, let’s
summarize everything we’ve learned:
• A cover letter is a 250 - 400 word document that convinces the hiring manager of
your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s
attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the
perfect candidate for the job & why you’re passionate about working in the
company you’re applying to
• Most of the content of your cover letter should be factual, without any fluff or
generalizations