Presented By

SHUBHAM SHARMA
 CONTENT

• KEY ATTRIBUTES
• WHAT IS BLOCKCHAIN
• WORKING CONCEPT OF BLOCKCHAIN
• HOW BLOCKCHAIN IS SECURED
• PROOF OF WORK AND CONSENSUS
• ADVANTAGE & DISADVANTAGE OF BLOCKCHAIN
• USED CASES OF BLOCKCHAIN IN DIGITAL BROADCASTING
 KEY ATTRIBUTE

• Block-A block in a Blockchain contains list of records

,hash of current block and cryptographic hash of
previous block
• Hash – This is similar to fingerprint, have a unique and
encrypted value and use for security of a block.
• Previous Hash- This is similar to the Hash but contained
the security of previous block and also stored in current
block.
 WHAT IS BLOCKCHAIN

• In Blockchain method every block is linked with previous block and create chain
• Blockchain uses Distributed Ledger Technology(DLT) to validate the data at multiple
entities across the network.
• In blockchain transfer of control and decision-making from a centralized
entity to a distributed network also called de-centralization.
• In Blockchain due to the de- centralization modification in data is very difficult.
WORKING CONCEPT OF BLOCKCHAIN
HOW BLOCKCHAIN IS SECURED
 PROOF OF WORK & CONSENSUS
• Mechanism which slows down the creation of blocks
• If change in one block proof of work will be for every block
 ADVANTAGES OF BLOCKCHAIN

• Decentralization-Blockchain does not store any of its information in a central location. Instead, the
blockchain is copied and spread across a network of computers.
• Efficient Transactions-blockchain is working 24 hours a day, seven days a week, and 365 days a year.
Transactions can be completed in as little as ten minutes and can be considered secure after just a few
hours.
• Secure Transactions-Once a transaction is recorded, its authenticity must be verified by the blockchain
network. Thousands of computers on the blockchain rush to confirm that the details of the purchase are
correct. 
• Transparency-Most blockchains are entirely open-source software. This means that anyone and everyone
can view its code. This gives auditors the ability to review cryptocurrencies like Bitcoin for security. 
 DISADVANTAGES OF BLOCKCHAIN

• Technology Cost-Although blockchain can save users money on transaction fees, the technology is far from free.
The “proof of work” system that bitcoin uses to validate transactions, for example, consumes vast amounts of
computational power. 
• Speed inefficiency-Bitcoin’s “proof of work” system takes about ten minutes to add a new block to the
blockchain.
• Illegal Activity-While confidentiality on the blockchain network protects users from hacks and preserves privacy,
it also allows for illegal trading and activity on the blockchain network.
• Regulation-Many in the crypto space have expressed concerns about government regulation over
cryptocurrencies. While it is getting increasingly difficult and near impossible to end something like Bitcoin as its
decentralized network grows, governments could theoretically make it illegal to own cryptocurrencies or
participate in their networks. 
USED CASES OF BLOCKCHAIN
• VIDEO DELIVERY
• BANK
• IOT
• HEALTH CARE
• VOTING
• RECORD OF PROPERTY
• SUPPLY CHAIN
IMPLEMENTATION OF BLOCKCHAIN
TECHNOLOGY IN VIDEO DELIVERY
 THE SOLUTION

• Theta Network is the leading video delivery network powered by blockchain technology. Theta
allows users to simultaneously watch video content and earn token rewards for relaying video to
other users who are also watching the same content. In the same vein as other sharing economy
models, users opt-in to volunteering their spare bandwidth and computing resources to relay video
to other users and earn token rewards for their contributions. Users can contribute to Theta Network
on any PC, mobile device, or smart TV.
• For video platforms, integrating Theta into their video delivery stack enables them to reduce their
video delivery cost, deepen viewer engagement, and drive incremental revenues. By spending less
on video delivery infrastructure, and more on rewarding their users, Theta-enabled video platforms
can grow their userbase and gain market share.
 USED CASE IN BROADCAST

• Using Blockchain, user data remains private and secure information storage is decentralized using a peer-to peer-
methodology.
• if you deal with IP content delivery, you usually manage security by using tokens and DRM tools. Both depend on a
centralized database. We can see that security could be decentralized in a private Blockchain which could gather together
all the players in the distribution process. In other words, tokens and DRM could be the first to disappear due to a
Blockchain.
• CAS comes from a different place than IP world. In fact, the encryption algorithms are linked to the modulation technical
protocols used in the satellite industry. And that is also why it will take more to do to be overtaken by Blockchain.
• I personally think speed is still a showstopper for DRM-like applications, For instance, Ethereum blockchain has a 12s
block time, it's one of the fastest around. On top of that a transaction is considered to be safe between 3 to 6 block, as of
today (which means to wait for one minute).
THE LEADING VIDEO DELIVERY NETWORK
POWERED BY BLOCKCHAIN TECHNOLOGY.