Six Flags Strategic

Plan
By: Juan Zapata and Lucas Anzola
Name and Description of Ride

Road Runner
● 470 ft tall
● Will reach up to 130 mph
● Minimum age requirement: 15
● Targets teenagers and adults in their 20s and early 30s
● “Dashing through the Road”
● This ride will last 1 minute
Objective and Strategy

● Make our new ride a big hit

● This will be located at Looney Tunes Adventure Camp
● Expand our young people demographics and even their family and friends
Target Market

● This will be between the ages 15 to early 30s

● People who love roller coasters but also love very fast speed
● Pretty much people who are mostly teens and adults
Justification of Addition

The goal of the ride

● Make everyone’s day by having a new and exciting ride

● Become one of the best places to be at
● Increase more income and customers by the minute
Additional Changes

● Have more cautions of keeping the park clean

● Keeping the park very organized
● Making sure the rides are safe for people to enjoy
 Recommendation Table
Table Description

New Entertainment Looney Toons Show- Kids and adults of all

ages will sit back and watch their favorite
Looney Tunes characters act out famous
Looney Tunes scenes.

New Concessions and Retail Holiday Themed Shop- Through every

holiday teens and adults can pick out
different types of items that relates to the
holiday themes.

Seasonal Attraction Thanksgiving Seasonal- Thanksgiving is

right around the corner so Six Flags can
put up decorations and sell food and
merchandise related to the holiday.
Procedure

Step 1: Putting the ride into a big area inside of the park

Step 2: Handing the construction workers the instructions of how to build it

Step 3: Complete the construction

Step 4: Begin inspecting to see if the ride is safe enough to ride it

Step 5: Advertise the new ride

Step 6: Open the park, and begin operating the new ride