AUGMENTED REALITY IN RETAIL INDUSTRY

Presented By
Name : Brunda S
USN : 1SB17CS020
Sem : VIII
Section : A

Under the Guidance of

Prof. Sheela Devi
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 INDEX
1. Introduction
2. History
3. What is augmented reality
4. Architecture
5. Need of AR in Retail Industry
6. A bridge between online and offline worlds
7. How AR helped in enhancing customer experience
8. The impact of Augmented Reality in Retail
9. Applications of AR in Retail
10. Advantages
11. Disadvantages
12. Conclusion
13. References

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 INTRODUCTION

• An interactive experience of a real world environment, where the objects of the real
world are augmented with the help of computer generated information.
• Augmented reality is controlling hugely to the growth of many businesses. Some of them
include retail, manufacturing, aviation, healthcare etc.
• One sector where augmented reality has become a crucial factor in enhancing the
business is- retail.

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 WHAT IS AUGMENTED REALITY

Augmented Reality is the art of superimposing computer

generated content over a live view of the world.

Augmented reality Augmented virtuality

Real Environment Virtual Environment

Real-Virtuality Continuum

Augmented Reality is the integration of digital information

with live video or the user’s environment in real time. Place your
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 HISTORY

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 ARCHITECTURE

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 NEED OF AR IN RETAIL INDUSTRY

• Augmented reality can help online

retailers significantly reduce returns by
providing an engaging “try-before-you-
buy” digital experience.
• Innovative AR solutions allow customers
to visualize products in real time, from
the comfort of their own homes.

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 A BRIDGE BETWEEN ONLINE AND OFFLINE WORLDS
• AR can give a great impact in bridging the gap between the online and offline
worlds of retail industry; thereby, enhancing the customer experience.

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 HOW AR HELPED IN ENHANCING CUSTOMER EXPERIENCE?

1 Spreading awareness 2 Keeping customers engaged

AR can help in spreading awareness by grabbing the
 Once the customers are aware about the product,
attention of the online users and bringing them
the next thing come in the funnels is the task of
closer to visit the store.
engaging the new visitors.
The AR products can improve customer experience
by luring them to try out in store products.  One of the ways to engage customers is to make
AR powered kiosks can bring products to life with use of AR in providing fun experiences.
the help of 3D technology.

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 HOW AR HELPED IN ENHANCING CUSTOMER EXPERIENCE?(contd.)

Conversion of visitor into 4 Enhancing Loyalty

3 customer

Retail stores that offer unique AR experiences attract
more number of visitors to the store.
These experiences facilitate the customers in making
the purchase decision easier, faster and blend
engagement, which enhances the sales.
With the help of existing engagement using AR,
Customers can be kept interested in the brand and
experience something unique in the offerings by
the retailers.
•Customers feel they are important
•Customers can spend more time in- store
•Store owners can provide personalized
experience to customers

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THE IMPACT OF AUGMENTED REALITY IN RETAIL

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APPLICATION OF AR IN RETAIL

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 1. APPAREL STORES

Using mobile apps, retailers can give their customers a totally new feeling to
experience AR.

• Windows display
• In-store signage
• Promotional postcards

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 2. IN-STORE MIRRORS

AR enables mirrors are creating a buzz in the

market, where customers visiting the store
can see themselves in the mirror.

The AR enabled mirror uses AR to scan the

images of the customers and the available
product options are displayed as customer
wearing those products.

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 3. VIRTUAL FITTING ROOMS

• Retailers can make use of this concept of virtual

fitting rooms, where they can deploy AR enabled
mirrors.
• These mirrors would allow the customers to try
any number of clothes without physically
wearing them.
• This will help in driving more foot traffic to the
store.

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 4. DÉ COR PRODUCTS VIEW

• One of the popular uses of AR is in the furniture

manufacturing industry, where AR facilitates the
customers to view how the products will look like
in their homes, without the need of the customers
to physically visit the store.
• Retailers can give details about the furniture such
as fabric type, different colors, shape etc. Also,
details about how the furniture will look like when
viewed from different angles, under different light
and shadows.
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 5. COSMETIC INDUSTRY

• AR has benefitted the cosmetic industry greatly.

• Shoppers can upload their image and can
virtually put make up on it.
• It works like real life experience where the user
is allowed to blend different products to create
their own desired look.

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 6. FUN AND ENTERTAINMENT

• Toy store retailers can make use of AR in their stores,

where they can create digital playground through app.
• With the help of mobile app, the users can unlock all
the AR enabled activities and can experience a totally
new thing.
• AR can also be used in kids drawing book as well,
where the children are required to color on paper.
• When that paper drawing is viewed in tablet, it will
come to life.

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 ADVANTAGES

• Increase store visitors

• Better customer engagement
• Enhance print media
• Reduce product return rate
• Better UX, customizable content
• Break language barriers

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 DISADVANTAGES

• Privacy issues: The biggest issue with AR is definitely the privacy. With the use
of facial recognition technology, combined with geo-location and augmented
data will lead to a seamless integration of our online and offline live.
• Unauthorized augmented reality advertising: Once the general public gets
used to navigating their physical environment with tools like glasses, all of what
is seen and shared will become searchable data.
• Augmented behavioural targeting: How would you control what information
is collected and how it is advertising that blurs the boundaries between your
physical and virtual worlds?

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 CONCLUSION

• Companies are working hard to find out the best ways in which Augmented
Reality can be used to augment the business operations and get maximum
profit.

• AR products offer fun, interaction and engagement which have given a complete
transformation of the in-store products.

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 REFERENCES

• https://en.wikipedia.org/wiki/Augmented_reality
• http://www.retailperceptions.com/2016/10/the-impact-of-augmented-reality-
on-retail/
• https://www.profolus.com/topics/advantages-and-disadvantages-of-augmente
d-reality/

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