Copywriting and

Connecting on Social Media

Session 10
 Eight Aspects of Social Media

Ple

ic
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wa l tim
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Fast
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Eff

Source: Persuasive Copywriting

Ten Rules for Social Media

1. Be Careful
2. Be Original
3. Be Fresh
4. Be Cheeky
5. Be Opinionated
6. Be Authentic
7. Be Truthful
8. Use pictures 9. Be social
10. Remember to sell
Source: Persuasive Copywriting
 Writing for social media

What you write

If you look in the mirror and think

you could stand to lose some belly
fat, come to MB Fitness this month.

Source: Persuasive Copywriting

 Writing for social media

What reader sees

If you look in the mirror and

think you could stand…

Source: Persuasive Copywriting

 Writing for social media

What reader processes

If you look in…

Source: Persuasive Copywriting

 Writing for social media

Lose belly fat at MB Fitness this month.

Lose your belly at MB Fitness.

Flat tum month at MB Fitness.

Source: Persuasive Copywriting
Writing a paragraph

Source: Persuasive Copywriting

Writing a paragraph

Source: Persuasive Copywriting

Viral Headlines

Source: Persuasive Copywriting

 Who are you?

Write your ideal social media profile. Make it truthful,

authentic, personal and do not make it boring. Write a
profile that would make YOU want to befriend or
follow that person.

Source: Persuasive Copywriting

References
• Maslen, Andy. Persuasive Copywriting: Using Psychology
to Influence, Engage and Sell. London: Kogan Page
Limited, 2015. Print.
Pictures
• Eights Aspects of Social Media Slide
– Color Wheel
• https://commons.wikimedia.org/wiki/File%3AEig
ht-colour-wheel-2D.png
• By Benjah-bmm27 (Own work) [Public domain],
via Wikimedia Commons
• Twitter head
– https://www.jisc.ac.uk/sites/default/files/twitter-hea
d.png
• Others: No attribution necessary