Presented By : Kranti Rajput

Roll No : 113
Summary
• This is light hearted commercial of Parle
Which has funny lining to it with
diverse motto

• Here Mr.Mukharjee enters into office in

very angry mood clamming that he was
Unaware that Mr.Banerjee would do such
a fraud with him

• To which Mr.Banerjee replies that he is

unaware of many other things like all
these different biscuits products used daily
are made by single brand of Parle .

• To which Mr. Mukharjee reacts with shocking

Expressions on his face.
 Analysis
• This commercial is broadly spreading awareness
In their customers about the products which belong
to Parle but not known about.

• It is common practice observed in India that certain

products are used for years without much awareness
of the brand behind it .

• Similarly It is also noticed with some of these products

are already popular and higher selling but
might not known for Brand Parle.

• Therefore in this funny advertisement series Parle is

Spreading brand name
Critical Issues & Challenges

• Major customer base is only product oriented and

not considering brand while making choices.

• Average packaging and common products fail to

Attract high end customers

• Parle is majorly considered as only common

people’s brand

• Besides product brand advertisement is

not delivered effectively
 Solutions
• High end product launches should be planned to achieve higher range
customer base targeting particular crowd .

• Unique products should be planned for separate target customers

• Improvement in product presentation and packaging

Models Of Operations
Management
• Material resource Planning

• Inventory Control

• Batch process

• Aggregate planning

• Mass production Standardised

• Inspection and quality control