“Colors speak louder than words”

BRAND EXTENSION

PRESENTATION BY
Vijay Soni & Mahesh Gupta
 INTRODUCTION
HIGH QUALITY
WORLD'S LARGEST FABRICS

FURNISHING
SANJAY ARORA
FABRICS
IS THE FOUNDER

120,000 SQ HEADQUARTER
METERS IN MUMBAI

Segment
The Royale brand targets the
premium segment and also the
rest mass market.
STP
Target Group
Small cities, Home-owners, contractors
and painters, industries-hotels, Positioning
education, healthcare and automobile etc. A complete array of products
to cater to everyone.
 STRENGTHS WEAKNESSES
 Discount with quality.  Limited Pricing power.
 Wide variety of product.  Customization.

OPPORTUNITIES THREATS
 Existing Client.  Industry & Rivalry Competition.
 PRODUCT

PRICE
4ps

PLACE

PROMOTION

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 CONCLUSION
CONCLUSION

Inflation
Inflation&&competitors
competitors
Promotional Strategies
Promotional Strategies
Automobile
AutomobileSector
Sector