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  • Neuromarketing: Group Member: Ruchira Khairnar 20202019 Shaikat Bhuia 20202004 Tanmay Photphode 20202036

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    VJ Soni
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    Neuromarketing is the application of neuroscience to marketing to gain deeper consumer insights. It uses techniques like eye tracking, facial coding, and brain imaging to understand unconscious consumer responses. The advantages are that it fills gaps in traditional research, improves reliability, and provides value. However, limitations include ethical concerns, requiring specialized skills and expensive equipment, and issues around privacy. Neuromarketing is used for tasks like testing ads, optimizing designs, and choosing effective colors.

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    neuro marketing

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    neuromarketing (1)

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    Neuromarketing is the application of neuroscience to marketing to gain deeper consumer insights. It uses techniques like eye tracking, facial coding, and brain imaging to understand unconscious consumer responses. The advantages are that it fills gaps in traditional research, improves reliability, and provides value. However, limitations include ethical concerns, requiring specialized skills and expensive equipment, and issues around privacy. Neuromarketing is used for tasks like testing ads, optimizing designs, and choosing effective colors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    16 views8 pages

    Neuromarketing: Group Member: Ruchira Khairnar 20202019 Shaikat Bhuia 20202004 Tanmay Photphode 20202036

    Uploaded by

    VJ Soni
    Neuromarketing is the application of neuroscience to marketing to gain deeper consumer insights. It uses techniques like eye tracking, facial coding, and brain imaging to understand unconscious consumer responses. The advantages are that it fills gaps in traditional research, improves reliability, and provides value. However, limitations include ethical concerns, requiring specialized skills and expensive equipment, and issues around privacy. Neuromarketing is used for tasks like testing ads, optimizing designs, and choosing effective colors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    NEUROMARKETING

    Group Member :
    Ruchira Khairnar 20202019
    Shaikat Bhuia 20202004
    Tanmay Photphode 20202036
    WHAT IS NEURO MARKETING ?
    • Simply, neuroscience applied to marketing

    • Using- heart rate, eye tracking, facial coding

    • For- consumer insights


    NEURO MARKETING TECHNIQUES-

    Eye tracking ECG/ MRI

    Facial coding Sensory marketing


    ADVANTAGES
    • Filling the gaps

    • Improved reliability of results

    • Value for money


    LIMITATIONS
    • Ethical concerns

    • Availability of specific skills

    • Expensive equipments

    • Privacy
    EXAMPLES
    HOW NEURO MARKETING CAMPAIGN IS DONE
    • Testing Ads

    • Optimizing Design

    • Choosing the Perfect Color


    CONCLUSION

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