GROUP 3

Leader: Jencel P. Valera

Kyla Mae Pescasiosa

Cecile Rose Rocillo
Samantha Austin
Kriz Abaya
Maebelle Anne Flores
Blanca Alviz
Shania Yvonne Villanueva
Brian Jay Tolenada
Haomaru Bacayo
Janmart Sarto
Mark Clemen Batad
Mark Joshua Rivera
Renmar Balagso
Rhadzx Neri
 SIGNS, SYMBOLS, AND
CULTURAL BASIS OF
ARCHITECTURAL DESIGN
BRING ME!!!

By:
Brian Jay Tolenada
Mark Joshua Rivera
 WHAT IS ARCHITECTURAL
DESIGN?
ARCHITECTURAL DESIGN IS A DISCIPLINE THAT

FOCUSES ON COVERING AND MEETING THE NEEDS AND

DEMANDS, TO CREATE LIVING SPACES, USING CERTAIN

TOOLS AND ESPECIALLY CREATIVITY. THEREFORE, THE

AIM IS TO COMBINE THE TECHNOLOGICAL AND THE

AESTHETIC, DESPITE THE GENERAL BELIEF THAT

ARCHITECTURE IS ONLY A TECHNOLOGICAL TASK.

 01 SIGNS,
ARCHITECTURAL
DESIGNS ARE 02 SYMBOLS,
COMPOSED OF:
AND ITS
03 CULTURAL
BASIS
 SIGNS
AN OBJECT, QUALITY, EVENT, OR
ENTITY WHOSE PRESENCE OR
OCCURRENCE INDICATES THE
PROBABLE PRESENCE.
 ARCHITECTURAL
SIGNAGE
Architectural signage pertains to custom a built signs or
sign systems that are installed on, in or around a building.

Architectural signage includes custom signs or a signage

system to help to provide brand identification and
wayfinding within a specific building, facility or campus. It
produced high attention to detail, architectural signage is
part of the building environment that brings a building to
life.
EXAMPLES:
 01 BRANDING

02 MONUMENT SIGNAGE

03 DIRECTIONAL
USAGE FOR
04
ARCHITECTURAL WAYFINDING SIGNAGE

SIGNAGE: 05 ADA–COMPLIANT SIGNS

06 ENGRAVED SIGNAGE
VISUAL MAGNETIC GRAPHICS
07 SYSTEMS
DIMENSIONAL SIGNS AND
08 GRAPHICS

09 REGULATORY SIGNS
 ARCHITECTURAL
SIGNAGE

1. BRANDING/MONUMENT
SIGNAGE

IT SERVES TO COMPLIMENT
THE ARCHITECTURAL DESIGN OF
THE FACILITY WHILE
INCORPORATING AND
PROMOTING THE CLIENT’S
BRAND IDENTITY.
 ARCHITECTURAL
SIGNAGE
2. MONUMENT SIGNAGE

IT CAN BE DEFINED AS A GROUND

SIGN, GENERALLY HAVING A LOW
PROFILE WITH LITTLE OR NO OPEN
SPACE BETWEEN THE GROUND AND THE
SIGN AND HAVING A STRUCTURE
CONSTRUCTED OF MASONRY, WOOD, OR
MATERIALS SIMILAR IN APPEARANCE.
 ARCHITECTURAL
SIGNAGE

3. DIRECTIONAL SIGNAGE

IT IS A SIGN FOR THE PUBLIC

SAFETY OR WHICH PROVIDES
DIRECTION INFORMATION FOR THE
CONTROL OF VEHICULAR TRAFFIC SUCH
AS A COMMON ENTRANCE OR EXIT SIGN
OR A LOADING AREA, AND BEARING NO
COMMERCIAL ADVERTISING.
 ARCHITECTURAL
SIGNAGE

4. WAYFINDING SIGNAGE

IT PLAYS A VITAL ROLE IN

MAKING PLACES LEGIBLE. IT’S A
SPECIALIZED FIELD OF DESIGN THAT
USES PICTOGRAMS, MAPS, GRAPHICS,
AND LANGUANGE TO HELP PEOPLE
FIND THEIR WAY.
 ARCHITECTURAL
SIGNAGE
5. ADA-COMPLIANT SIGNAGE

ADA SIGNS HELP THOSE WITH VISUAL

IMPAIRMENT FIND THEIR WAY AROUND YOUR
BUILDING. THEY ALERT VISITORS TO EXIT
PATHS FOR THEIR SAFETY AND GIVE THEM
DIRECTION TO FIND SPECIFIC ROOMS AND
OFFICES. WHEN GUESS CAN FIND THEIR WAY,
THEY WILL FEEL SAFER AND MORE WELCOME
IN YOUR ESTABLISHMENT.
 ARCHITECTURAL
SIGNAGE
6. ENGRAVED SIGNAGE

THIS KIND OF SIGNAGE IS TO WARN

EMPLOYEES OF DANGER OR TO LEAVE VITAL
INSTRUCTIONS. IT REPRESENTS THE BEST
MEDIUM FOR ALL THESE SIGNS. A MODERN
BUSINESS CAN UTILISE ALL OF THESE DIFFERENT
TYPES OF SIGNS WHICH CAN LAST FOR A LONG
TIME. THE SIGNS STAY READABLE FOR YEARS,
AND THE COMPANY AVOIDS SPENDING MONEY
REPLACEMENT SIGNS.
 ARCHITECTURAL
SIGNAGE

7. VISUAL GRAPHICS SYSTEM

SIGNAGE

AN ADHESIVE POSTER LIKE

SIGNAGE EMBEDDED WITH MAGNETIC
FILAMENT. USED IN EASY ATTACHING
AND DETACHING OF SIGNAGES.
 ARCHITECTURAL
SIGNAGE

8. DIMENSIONAL SIGNS AND GRAPHICS

IT IS THE PERFECT WAY TO BRING

YOUR BRAND TO LIFE. ATTRACT THE
ATTENTION OF YOUR FANS OR
CUSTOMERS BY ADDING DIMENSIONS TO
YOUR LOG.
 ARCHITECTURAL
SIGNAGE

9. REGULATORY SIGNS

THESE SIGNS REQUIRE THE

DRIVER TO OBEY THE SIGNS FOR THE
SAFETY OF OTHER ROAD USERS.
 IMPORTANCE OF
ARCHITECTURAL SIGNAGE

IT PROVIDES ENTITY AND INFORMATION THAT CAN BE

SEEN THROUGH ELEMENTS SUCH AS MONUMENTS,
DIRECTIONAL SYSTEMS, DIRECTORIES, INTERRETIVE, AND
EVEN REGULATORY SIGNS THAT ENRICH OUR EXPERIENCES
WITH URBAN ENVIRONMENTS.
 SYMBOLS
OBJECTS THAT REPRESENTS, STANDS FOR, OR
SUGGESTS AN IDEA, BELIEF, ACTION, OR MATERIAL
ENTITY.

IT TAKES THE FORM OF WORDS, SOUNDS, GESTURES, OR

VISUAL IMAGES ARE USED TO CONVEY IDEAS AND
BELIEFS.
IN ARCHITECTURAL DRAWING, SYMBOLS
FORM AN IMPORTANT ROLE IN ANY
ARCHITECTURE DRAWING AND HELP TO
DEFINE ELEMENTS SUCH AS FLOOR
LEVELS, LIGHTING TYPES AND SERVICE
LOCATION.
EXAMPLES
EXAMPLES
EXAMPLES
EXAMPLES
 CULTURAL BASIS OF
ARCHITECTURAL DESIGN
IT IS WHERE ARCHITECTS BASE THE DESIGN IN THE CULTURE
DEPENDING ON THE PLACE OR LOCATION OF THE STRUCTURE.

IT IS USUALLY DONE IN ORDER FOR THE STRUCTURE TO FIT IN

IT’S ENVIRONMENT OR LOCATION WHERE IT IS BUILT.
HOW CULTURE AFFECTS THE AESTHETIC
OF BUILDING A STRUCTURE?

CULTURE

THE CUSTOMARY BELIEFS, SOCIAL FORMS, AND

MATERIAL TRAITS OF A RACIAL, RELIGIOUS, OR SOCIAL
GROUP.

THE SET OF VALUES,NVENTIONS, OR SOCIAL PRACTICES

ASSOCIATED WITH A PARTICULAR FIELD, ACTIVITY, OR
SOCIETAL CHARACTERISTIC.

CULTURE PLAYS A DOMINANT ROLE AT THE VERY OUT

SET OF ANY DESIGN PROCESS. THIS IS BECAUSE, ANY DESIGN
WHEN CONCEPTUALIZED TO PERORM A DESIRED FUNCTION,
IS DIRECTLY OR INDIRECTLY DERIVED FROM OR
SYNCHRONIZED WITH THE CULTURAL IDENTITY OF THE USER.
HOW CULTURE AFFECTS THE AESTHETIC
OF BUILDING A STRUCTURE?

IN SOUTH AFRICA, RED IS THE COLOR OF MOURNING.

HOWEVER, IN CHINA RED SYMBOLISES GOOD FORTUNE.
TRYING TO SELL THE SAME RED PRODUCT IN THOSE TWO
COUNTRIES WOULD GET A VERY DIFFERENT RESPONSE.

IN JAPAN, TRADITIONALLY PEOPLE SIT ON THE FLOOR TO

EAT THE FAMILY MEAL. THE DESIGN OF DINING FURNITURE
FOR JAPAN IS VERY DIFFERENT TO THAT IN EUROPE. LIVING
ROOM IS ALSO A DINING ROOM AND THEY USUALLY HAVE
SLIDING DOOR.
HOW CULTURE AFFECTS THE AESTHETIC
OF BUILDING A STRUCTURE?

IN CHINESE CULTURE (FENG SHUI), BED DIRECTLY UNDER

A WINDOW IS A BADLUCK AND THE MAIN ENTRANCE IS THE
MOST IMORTANT PART OF THE HOUSE

IN FILIPINO CULTURE, BED SHOULD NOT BE FACING THE

DOOR, THE MIRROR AND WINDOW. DOOR SHOULD ALSO NOT
FACE EACH OTHER.

“DESIGN CREATES CULTURE. CULTURE SHAPES VALUES.

VALUES DETERMINE THE FUTURE.”

- ROBERT L. PETERS
CONCLUSION!
THANK YOU!!!