Stress free milk

Introduction

 The dairyman has hardly got any control over the physiological factors but has
control over environmental factors.
 A thorough understanding of the factors of the dairy cattle can be used to take
advantages of some of the changes in milk composition.
 Cow’s milk also contains a high amount of saturated fat and cholesterol, which
can increase the risk of heart disease, so people should eat dairy in moderation.
Quality

 Milk is one of the top most consumed products globally with high nutrients such
as Calcium, Phosphorus, Vitamin B, Potassium and Vitamin D along with being a
rich source of Protein.
 Stress free milk in simple words means 100% pure cow milk, fresh from “farm to
table”. When cows are fairly treated in the farms, it increases the quality of their
milk. Reviews suggest, even the taste of the organic milk is much better and can
be easily identified as different from the usual adulterated milk. 
 Unfortunately, what milk we consume thinking it has healthy properties may
actually be an adulterated sample, which could lead to health issues.
Factors effecting milk’s Quantity

 Species
 Breed
 Temperature and humidity
 Feed
 Disease
 Individuality of animal
 Frequency of milking.
Resource planning

 Isme add krna kitna pesa hum invest krenge.

 machienery , land , man power , dilevery van , reuseable bottles.
 Farm me ek pond, or shelter k liye yard hoga .
 Proper medical treatment for animals
 Or kuch mann me aye ya padha ho to wo ghusa do

Target market
 Location: Delhi
 Target: Premium Customers,
 How can the company target the customer?
I. Establishing the creditability
II. Building the customers profile
III. Developing a strong response system
IV. Providing value
V. Use income targeting
 Instead of using Plastic packaging for the milk, we would be using Glass bottle for it. Milk in glass bottles is left closer to
its original state than milk in another packaging. Due to the less processed nature of the milk, more enzymes remain. This
makes it easier to digest, and many people with milk intolerances can drink milk in glass bottles.

 Farm to door service being provided with punctuality.

 Even for the upper middle class family we would be offering them “Toned stress free milk”, and we would be making ghee and
butter from it also so as to make the margin.
conclusion

 Isme wo sab likhna jo mene btaya tha k govt funds deti h, or Nirmala sitaraman
ne 2020 covid relief package me pashupalan trust ko thousands of crores ka loan
wagera diya h.