Uka Tarsadia University

Bhulabhai Vanmalibhai Patel

Institute of Management

winter project
2020-2021

Topic - A Study on Effect of Product Packaging on Consumer Buying Behaviour towards Balaji

Student Name - Darshan Patel

Enrollment No - 201903100310102
 Company introduction
1. COMPANY SECTOR:
 Raj Agency(Balaji).

 Food Product
 Balaji was created in the significant year of  1982, in Rajkot Balaji

industries ltd in More than 5000 employee in work out.

 
2. PRODUCT
 Wafers - 14 Products
 Namkeen - 23 Products
 Western snacks - 14 Products
 Details

Name BALAJI WAFERS PRIVATE LIMITED

Website Balajiwafers.com

Headquarters Rajkot, Gujarat, India

Bhikhubhai Virani,
Key people Chandubhai Virani,

Kanubhai Virani

Industry Food products

Brand Name Balaji wafers

Number of employees 5000

Registration Number 27555


WAFERS :-
• STACK UP – SIZZLING CHILLI
• STACK UP SALTED
• WAFERS – SIMPLY SALTED
• WAFERS – MASALA MASTI
• WAFERS – TOMATO TWIST
• WAFERS – CHAAT CHASKA
• WAFERS – CREAM & ONION
• PERI PERI WAFERS
• WAFERS – PIZZY MASALA
• CRUNCHEX – SIMPLY SALTED
• CRUNCHEX – CHILLI TADKA
• RUMBLES – PUDINA TWIST
• BANANA WAFERS – MASALA
• BANANA WAFERS – MARI
Products
WESTERN SNACKS :-
• GIPPI NOODLES
• MOON CRUNCHIES – MASALA
• FLAMIN HOT NACHOS
• TOMATO SALSA NACHOS
• CHEESE CHILLI NACHOS
• FUNNE – SPICY PUNCH
• SCOOPITOS
• POPRINGS – YUMMY CHEESE
• POPRINGS – MASALA
• WHEELOS – MASALA
• CP – FLAMIN’ HOT
• CP – CHINESE CHASKA
• CP – TANGY TOMATO
• CP – MASALA MASTI
NAMKEEN :-
• YUMSTIX
• PUNJABI TADKA
• SAGO BALLS
• KHATA MITHA MIX
• TIKHA MITHA MIX
• MITHA FARALI CHIWDA
• FARALI CHEVDO
• CHANA JOR GARAM
• BHEL MIX
• MUNG DAL
• CHANA DAL
• MASALA PEAS
• SHING BHUJIA
• NIMBU S.B.
• SALTED PEANUTS
• MASALA SHING
• ALOO SEV
• CLASSIC SEV
• BHUJIA SEV
• GATHIYA
• RATLAMI SEV
• SEV MURMURA
• MASALA SEV MURMURA
 About The Topic
• In today's competitive environment, the role of packaging has change
due to increasing self-service and changing consumer's lifestyle.
Firm's interest in the package as a total of sales promotion is growing
increasingly.
• packaging is art of enclosing or protecting products for distribution,
strong, sales, which is bought by the consumer.
• package attracts consumer's attention to particular brands, enhances its
image, and influences consumer's perception about products,
 OBJECTIVE OF THE STUDY
• This paper tries to analysis and find out the most important elements
of packing that influence the buying decision process. Thus, the paper
will try:
• To find out the impact of packaging on the buying behaviour decision.
• To know the most important factor of packaging on the consumer
behaviour.(Design ,Colours ,Packaging style ,Material ,Logo )
Article 1. Effect of Product Packaging in Consumer Buying Decision

Name of author Nawaz Ahmad

Name of journal Journal of Business Strategies

Issue number Vol.6, No. 2, 2012

Source  https://ssrn.com/abstract=2436946
This study was conducted keeping in view the importance of product packaging and the
Objective great impact it can make on the purchase decision, after studying different aspects and
components of packaging.

We have collected data through primary sources. In conducting this study, survey
Method questionnaires were administered for data collection. We made a list of questions,
which were narrowed down, to a few. Then we gave out the questionnaires.

According to research, we found out that colour of a product’s packaging is the most
Conclusion significant characteristic, followed by the picture or the image on the product
packaging.
Article 2. Product Packaging and Consumer Purchase Intentions

Name of author Sidrah Waheed

Name of journal Market Forces

Issue number Volume 13, Issue 2 December 2018

Source Vol. 13 No. 2 (2018): Market Forces Research Journal Volume 13 No 2

The aim of the study is to measure the eff ect of product packaging (i.e. packaging
Objective color, packaging material, font style, packaging design and printed information) on
consumer purchase intentions.

packaging material has the strongest infl uence on consumer purchase intentions
Conclusion
followed by packaging color, font style, packaging design and printed information
Article 3. Role of packaging on consumer buying behaviour

Name of author Mr. Mitul M. Deliya & Mr. Bhavesh J. Parmar

Name of journal Global Journal of Management and Business Research

Issue number Volume XII Issue X Version I, June 2012

Source academia.edu

The aim of this article is to get the A study to point towards role of packaging on
Objective consumer buying behaviour . The basic purpose of this it is to find out how such factors
are behind the success of packaging

Package could be treated as one of most valuable tool in today’s marketing

Conclusion communications, necessitating more detail analysis of its elements and an impact of
those elements on consumers buying behaviour
Article 4. An impact study of food product packaging on consumer buying behavior

Name of author P Thakur, P Mehta, N Gupta(2017)

Name of journal Journal of Bio-resource and Stress
Issue number 8(6):882-886
Source pphouse.org
the consumer buying behaviour of food packaging product and has examined the
Objective
customer preference to buy different food products

Convenience sampling technique was used for the present study for collection of data.
Methods
The study was conducted by using both Primary and Secondary data.

the impact of packaging and its elements on consumer’s purchase decision is quite
Conclusion
significant in respect to the consumer’s varied choice.
Article 5. Buying behaviour of rural and urban consumers in India: the impact of packaging

Name of author M Sehrawet, SC Kundu

Name of journal International Journal of Consumer
Issue number 1470-6423
Source academia.edu
This study aims to establish whether the residential background of consumers has a
Objective
varying influence on their buying decisions based on packaging
A survey of 1090 urban and rural respondents was carried out of which 523 were rural
Sample size
and 567 were urban

Rural residents found that packaging is more helpful in buying, that better packaging
contains a better product and that they are more influenced by the ease of storing a
package than their urban counterparts. Ease of carriage, package weight, simplicity,
Conclusion transparency and similarity of packaging have comparatively less impact on purchase
decisions of rural consumers than urban ones. However, rural consumers are more
critical about packaging as they strongly consider that it contributes to misleading
buyers and is also an environmental hazard.
Article 6. Preference for green packaging in consumer product choices–do consumers care?

Name of author J Rokka, L Uusitalo

Name of journal International Journal of Consumer Studies

Issue number 1470-6423

By analysing the relative importance of green packaging when compared with other
Objective
relevant product attributes

Source academia.edu

Conclusion the increasing importance of ethical and environmental dimension in product choices
Thank You…